Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
Warning: Attempt to read property "id" on null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/user-last-login/user-last-login.php on line 147
Warning: Attempt to read property "id" on null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/user-last-login/user-last-login.php on line 147
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Attempt to read property "id" on null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/user-last-login/user-last-login.php on line 147
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
-
The Marketing Rebel Team wrote a new post 10 years ago
John Carlton on Copywriting: Features vs Benefits
John Carlton explains the difference between a product’s features and benefits, and why you need to know the difference. Does anyone not […] -
Virginia Drew wrote a new post 10 years ago
Form History Control – Don't lose your posts
Form History Control is a Firefox add-on which runs in the background and saves everything you type into a form. For the Marketing Rebel Club you […]
-
Cartess posted an update 10 years ago · updated 10 years ago
Is the Simple Writing System available for an immediate download, or must I wait for the stuff to arrive in the mail before consuming it? Thanks!
-
John Carlton wrote a new post 10 years, 2 months ago
John Carlton's Best Ads: The One-Legged GolferGet all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them This was my first golf ad, and i […]
-
James Hill posted an update 10 years, 2 months ago · updated 10 years, 2 months ago
G’day,
I have a question regarding leaflet drops or DL size letter box drops. Does anyone have any comments on which is better – running the same copy both size (you never know which side the prospect will see first – or running a front and back – the more you tell the more you sell.
This is for a residential pest spray.
Cheers,
James-
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Hi James – This is one of the more interesting questions I’ve had run past me for a while. So congrats for that!
If I was considering putting the same copy on both sides, I’d put in on just one side and leave the other blank. Would save printing money and I find it hard to believe a significant number of people don’t flip anything in their…Read more
-
Thanks for your thoughts Stan!
-
-
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Hi James. Yes, test, if you can. You should always be testing, anyway. The “classic” leaflets or postcards I’ve seen biz like this (pest extermination, rug cleaning, etc) use copy that is exactly like a good ad — headline, hook, explanation of benefits/features, offer, pitch, call-to-action. And it takes up every square inch of available space –…Read more
-
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Thanks for the advice John.
As Stan mentioned, I was able to rationalise the pros and cons. As you’ve said, it comes back to the more you tell the more you sell.
I’m definitely testing, via dedicated phone number and an offer code (bibs and braces I know).
Though, I thought I’d ask ask the question – it’s the old adage of never being able to…Read more
-
-
Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
Premium Programs
Platinum MastermindÂ
The Simple Writing System
Enter The Clubhouse
Kick-Ass CopywritingÂ
Carlton Swipe Files
The Freelance Course
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Virginia Drew replied
Hi Cartess: Anne is following up with you about this.
Thanks
Virginia