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Jiyaad Naeem posted an update 10 years, 2 months ago · updated 10 years, 2 months ago
Hey Rebels, without coming off as a heretic, I was thinking of great companies that are known for marketing, but don’t employ direct response marketing, and I was thinking about Nike, and other fashion companies, as well as Apple. For Apple, I know their current commercials are benefit and feature based, but my question is – how is it that some…Read more
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Virginia Drew wrote a new post 10 years, 5 months ago
How to Install a Wordpress Plugin — 3 Ways
This video shows how to install a wordpress plugin using 3 different methods. This is for plugins that you receive in the form of zip files, not […]
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Jiyaad Naeem posted an update 10 years, 5 months ago · updated 10 years, 5 months ago
Hey Guys, so after the SWS and landing my first official writing gig during SWS, I’m pretty turned onto writing copy. Yea I’ve been billing myself as a marketing consultant first, but I really want to develop my copywriting chops, and I heard that two of the best ways to do that is to A. get an A level mentor and B. Get a job under a copy cheif…Read more
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Hi Jiyaad. Eventually, just buy my freakin’ “Freelance Manual” for a good look at managing your career. It’s timeless, with lots of advice on precisely this sort of decision.
Early on, take every job possible. I worked with agencies, as a freelancer, and decided to never, ever take a job at one… because those jobs were stifling. You want to…Read more
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Hi Jiyaad: You can get the freelance course here: http://www.marketingrebel.com/copywriting-salesmanship-closing-the-deal/john-carlton-freelance-course/ I purchased it and can tell you that it provides a great roadmap to follow when starting your career. You get a discount because you already have Kickass Copywriting Secrets, so be sure to…Read more
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Wow, thanks John & Virginia! That was very helpful advice, it was like reading a rant post dedicated to my situation. I might need to order another copy of the freelancing manual, I think I bought both when I got KAS, and went through it once but have to go through it again. I’ve managed to get a couple of clients, but admittedly need to do more…Read more
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Michael Frank posted an update 10 years, 6 months ago · updated 10 years, 6 months ago
Will the Simple Marketing System students’ and coaches’ posts remain online for student viewing after the coaches’ commentary/instruction ends next week, and if so for how long? Are the running posts in the classrooms available as text downloads for current students, so we can refer back to them after the course instruction ends?
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Hi Michael: I am checking on this for you. Just to let you know I saw it.
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Right now you have an MRIC membership which gives you access to the classrooms. Stan and John will be keeping the classrooms available for 6 months to anyone who continues as an MRIC member. You will have access to all the bonuses (AS videos and bonus interviews) as long as you are an MRIC member, and they plan on setting up another room…Read more
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Everyone will be getting an email that explains what is going to happen. Stay tuned…
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Catherine posted an update 10 years, 6 months ago · updated 10 years, 6 months ago
Speed reading
Hello,
I am looking for a speed reading course.
Do you have any recommendation/reference?
Thank you in advance-
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Hi Catherine. Back in the 80s (when I was just beginning my career as a freelancer and had to devour the library sections on biz, advertising, marketing and so on), I popped for the Evelyn Wood speedreading course. It helped me think about books differently (as tools to be used and abused, rather than read slowly), but my actual reading speed…Read more
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EyeQ helped me almost double my reading speed (and improve retention) a few years ago. They’re offering a free trial:
https://eyeqadvantage.com/-
Cool, Pete. Good recommendation…
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Thank you John and Pete
I registered to EyeQ: I did the session for today. It seems great. I think it is exactly what I need for now. Greatly appreciated 🙂
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Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
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Stan Dahl replied
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Hi Jiyaad – Addressing this topic is part of my standard presentation when I speak at events. I’ll try to give you a short version.
Nobody credible will tell you “traditional” advertising doesn’t work. Clearly there are a lot of companies most of us know who don’t employ direct response.
However, those companies have two things that most of my…Read more
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Jiyaad Naeem replied
Thanks Stan – I’m adding that to my presentations now too ! I guess this was also in my mind because of John’s blog post a few weeks back, but it wasn’t until I was having a conversation with a college kid that I had to ask.