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The Marketing Rebel Team wrote a new post 10 years, 11 months ago
Simple Writing System: Sell the Benefits 2
In this video clip, John Carlton explains the difference between features and benefits for marketing a product or service. This is point 4 of […] -
The Marketing Rebel Team wrote a new post 10 years, 11 months ago
Simple Writing System: Sell the Benefits 1
In this video clip, John Carlton explains the difference between features and benefits for marketing a product or service. This is lesson #4 of […] -
The Marketing Rebel Team wrote a new post 10 years, 11 months ago
John Carlton – How to Write a Book in 14 Days
During a Marketing Hotseat, John explained why you should have your own book and how to write it in 14 days. He lays it out in an easy to […]
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Michael W posted an update 10 years, 11 months ago · updated 10 years, 11 months ago
Hello everyone, I am looking for a part time copywriter that will both write email copy for our outbound campaigns as well as for clients, plus coach other non-marketing focused content writers on how to improve their writing style etc. This will be a mix of marketing copywriter, team player, and writing coach. I’m not sure if this is the best…Read more
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John Carlton commented on the post, Swipe File Letter: Hyper-Effective Cover Letter #7: Bargain Alert 10 years, 11 months ago
Hi Carl. In general, yes, the average human is willing to expend approximately zero effort to learn anything… until properly motivated. And even then, no matter how simple and easy the process is, most will not […]
Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
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Stan Dahl replied
Hi Michael – I’ve got a stable of writers across the spectrum of experience & price. I’ll need more info before I can connect you anyone. You can either post more info here, or if there are details you’d rather not share, go over to MarketingRebelSupport.com and open a ticket. Someone will contact you within a day or two. — Stan
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Michael W replied
Thanks Stan, I’ll post a support ticket. Much appreciated!