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The Marketing Rebel Team wrote a new post 11 years ago
John Carlton Marketing Tips: Make your words count
In this marketing hot seat, John Carlton tells how he examines the words he uses in his copy. Which words can be replaced, which ones should be […] -
The Marketing Rebel Team wrote a new post 11 years ago
John Carlton Marketing Tips: How to Use Photos in Copy
In this marketing hot seat John Carlton explains how to use photos in copy. The picture must earn its place, and it depends on if you are […] -
The Marketing Rebel Team wrote a new post 11 years ago
John Carlton Marketing Tip: How to Present Your Product
In this marketing hotseat, John Carlton explains the best way to present a product so people will want it. It must add value and be unique. N […] -
Vitaly Vingert posted an update 11 years ago · updated 11 years ago
Need some clarification on the topic of a video.
So this is for my client that has the window tinting business. We need to boost conversions, so I’m thinking of adding a video on the Thank You page after the prospect fills out an online quote form.
I’m just having trouble coming up with the content for that video. At first, I was thinking of…Read more
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Cezary Baginski posted an update 11 years, 1 month ago · updated 11 years ago
Asking for help seems brutally difficult for me (I’d rather be hiding in a cave digging for clues alone), but the product’s worth putting out there, so …
… I’m asking for advice since my puny hunting skills aren’t enough to slay this mammoth and drag it back home alone.
I sent this promo: a life-saving biz-op like product for chiropractors…Read more
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Thank you Virginia for your precious advice!
Here are parts which hit home the most:
“It is very tough selling a $2400 course just from an email and 2 sales letters.”
Thank you for confirming what I suspected – obviously, it removes a lot of pressure by helping me have more realistic expectations.
“Every time you make someone click you are…Read more
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Yes, I spent quite a lot of time on the Kickass Copywriting Secrets and John’s Freelancer Course already … They helped immensely, though from what I see, I haven’t made enough progress yet, and so I’m assuming spending more time there (especially more practice) will help (until I get the lessons).
I am considering the SWS, though I’m unsure if…Read more
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Hi Cezary. I looked through your copy… and much of my advice is the same as I gave to Jason, below — you need to get back into having a real conversation with your prospect. Right now, you’re “presenting” your case, as if you’d just walked into the room and dominated the conversation, using charts and figures, and making people think. Don’t do…Read more
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I can’t thank you enough, John.
I’ve spent the last 30 minutes re-reading your advice – you’re 100% correct. Every word.
I had read your reply to Jason before I posted, but I only now see how relevant those suggestions are.
I can’t decide whether I’m shaken or excited. Probably both, because
you covered points I would’ve never considered,…Read more
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Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
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Vitaly Vingert replied
Virginia,
We do not have a video for the opt in form. The owner is shy to be on camera, so we have taken pictures of him doing the work and that’s what we were going to use as the slides and have him narrate it. But would that be a strong enough appeal?
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Stan Dahl replied
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Hi Vitaly – I like your idea of a video showing the care and detail these folks put into window tinting. It would have to be a good quality shoot. Add some background music and a voice over to re-sell the service. I wouldn’t describe the process. Let the video demonstrate, as you said, the main stuff. The voice over could be anyone, so if the…Read more