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John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter

by The Marketing Rebel Team | Aug 1, 2023 | Lessons

There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...

John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First

by The Marketing Rebel Team | Jul 26, 2023 | Lessons

Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...

John Carlton’s Best Ads: We Screwed Up Big Time

by The Marketing Rebel Team | Jul 11, 2023 | Lessons

Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...

John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter

by The Marketing Rebel Team | Jul 6, 2023 | Lessons

Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.

Boy, did it ever cause a reaction…

You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…

… and some of his other top-grossing ads…

… PLUS, get additional commentary and insights from John on this and many more of his best ads.

Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.

And start applying those same techniques to your own sales copy.

All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.

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John Carlton replied 11 years, 1 month ago

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Hi Jason. I just checked out your site.

When asking for critiques on anything, it’s good to give some background — like, for example, are you already getting traffic or sales to this page? If not, how are you going to get leads, and what kind of prospects are you looking for?

In this case, your perfect prospect would be an online company or an…Read more
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  Jason Cliff replied 11 years ago
  
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  Thank you very much for your time. I can’t tell you how much I appreciate it.
  
  I narrowed down the focus to a company that has a marketing manager who is looking to add an Email Marketing / CRM manager to their team.
  
  Here is the first paragraph rewritten:
  Your Full Service Email Marketing Team Is Ready
  Effective Email marketing is critical to…Read more

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John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter

John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First

John Carlton’s Best Ads: We Screwed Up Big Time

John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter

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