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The Marketing Rebel Team wrote a new post 1 year, 9 months ago
John Carlton's Best Ads: The Only Sex Book You'll Ever Admit To BuyingYou have to imagine what was going on in Rodale’s collective head at the time. This is a very conservative, east-Pennsylvania-based publisher — […]
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Kenneth Underhill posted an update 1 year, 9 months ago · updated 1 year, 9 months ago
I’m new to the party. Any particular lessons you recommend focusing on?
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The Marketing Rebel Team wrote a new post 1 year, 9 months ago
John Carlton's Best Ads: Hot Off The LotThis is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I’m the worst sort of […]
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The Marketing Rebel Team wrote a new post 1 year, 9 months ago
John Carlton's Best Ads: Slash Strokes… Without Even Trying!Here, I confronted a major objection in the reader’s mind right off the bat:Â Everyone on the house list for this client had recently been […]
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Sean Van Zant posted an update 1 year, 10 months ago · updated 1 year, 10 months ago
Hi there.
I recently bought the John Carlton’s best ads.
What are some great ways to get the most out of them other than handcopying them, and reverse-engineering them?
How can I get the principles in my unconscious, so that when I write become second nature1/
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hand copy them on paper – half an hour or whatever a day with coffee at a cafe on the beach, if that’s an option. Supposedly helps wire the writing into your neurophysiology, or so says gary halbert or jay abraham or someone who knows what they’re talking about
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Sean: This would be a good question for David in your next Inner Circle coaching session.
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Hi Sean, When I break down proven ads, I print them if I can. Paper is better than a screen for my process.
Then I circle almost every sentence. Why is this there? What job is it doing? Is it worth the space it uses? How could I do this job with different words?
I’ll circle words and phrases and do the same. What’s the power of this work or…Read more
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Thank you everyone!
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Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
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Virginia Drew replied
Hi Kenneth: I would start with the John’s Best Ads, the Scuttlebutt sessions, and the LIve Event Hot Seats (all located under John Carlton’s Corner) because they are only available for a limited time. Then it depends on what interests you.