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The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Copywriting Tip: How to Sell With Magic In this copywriting hotseat, John explains how to find and focus on “the magic” that will get your prospect to buy your product. John’s […]
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The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Copywriting Tips – Personalize Your Copy Copywriting Tips: In this copywriting hotseat John Carlton shows how and why to personalize a letter. Video Transcript: I want […]
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The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Marketing Tips: Why Did Your Customers Buy From You In this clip, John Carlton discusses the importance of finding the real reason your customers buy from you. Video Transcript: We […]
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The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Copywriting Tips: Selling From Your Heels John Carlton discusses selling from your heels during a marketing hot seat. John’s comments: Selling from their heels is what most people […]
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The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Copywriting Tips: Use This Word Sparingly John Carlton gives an example of a word which must be used sparingly in an ad. It just fills up space. This hot seat is for Brian, who wrote a […]
Recent Member Lessons
Bob Bly Reveals: Key Techniques to Transform Your Copywriting and Marketing Skills
In this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and position yourself well in marketing. They discuss how copywriting has changed, highlighting the need to keep learning and...
The Art of Persuasion: How Yanik Silver Crafts Winning Copy That Converts
In this call, David interviews Yanik Silver, a successful internet marketer known for his expertise in direct response marketing. Yanik discusses his background, starting from his early experiences in sales, influenced by his immigrant father's entrepreneurial spirit....
John Carlton’s Best Ads: Black Hawk Down!
I read a lot. And I advise you to read a lot, too. As an old English teacher once told me: Read a book a week. And then, in your spare time, read another one. Non-fiction, and fiction. Newspapers and magazine excerpts don't count. (One trick I allow myself: At any...
John Carlton’s Best Ads: Your Personal Invitation
I love to do "personal invitations". It's the ultimate use of personalization. You don't have to make the piece "look" like a real invitation, but you can. I haven't tested this option, but my gut tells me a little ostentatious "wedding invite" detail would boost...