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The Marketing Rebel Team wrote a new post 1 month, 2 weeks ago
Copywriting Hotseat – Just Sell the Darn Thing
Dwight is selling a MLM product to businesses. Â There are 2 major points that are made. First, it is not targeted enough. Â The headline targets a […]
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khalid patel posted an update 1 month, 2 weeks ago · updated 1 month, 2 weeks ago
Hi There. I am totally new to the SWS and I am currently on Step 2 (Your Avatar). My question is, is it ok to use ChatGPT (or any other AI platform) to conduct Avatar research? I’ve used it a few times, and it seems to give me some pretty good insights. Just wondering what anyone’s views are on this, or whether it is a reliable method of research.
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The Marketing Rebel Team wrote a new post 1 month, 2 weeks ago
Cracking the Code of Persuasion: The Patterns Behind Great Copy
In this video, David Deutsch shares his transformative experiences working alongside industry legends like Jim Rutz and John Carlton. From […]
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The Marketing Rebel Team wrote a new post 1 month, 3 weeks ago
John Carlton's Best Ads: Did You Know There's $31 In Your Account?Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here’s a great twist on letting […]
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The Marketing Rebel Team wrote a new post 1 month, 3 weeks ago
The Secret to High-Converting Copy: How Tension Drives ActionAre you struggling to write copy that truly converts? In this video, David Deutsch dives into the secret weapon of effective copywriting: tension. […]
Recent Member Lessons
John Carlton’s Best Ads: 22 Minutes And 17 Seconds
This is one of my favorite examples of a "bonding" letter. By that, I mean there are deliberate elements here that help a targeted audience identify with the information. The cover letter ("Please Read This First") is from Dr. O'Leary's father-- an...
John Carlton’s Best Ads: The Naked Girls All Laughed Behind The Little Pudgy Guy’s Back…
Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones is tough. Pick up a Black Belt or Soldier of Fortune magazine and check out the attitude of the writing. Tough guys. Grrrr. Sports...
John Carlton’s Best Ads: The Human Computer
This letter almost set a record for the shortest time spent as a control at Phillips Publishing (the newsletter giant)... but it wasn't my fault. They mailed it, it scored a hit with outside lists... and then they decided not to publish the newsletter after all. I...
Bob Bly Reveals: Key Techniques to Transform Your Copywriting and Marketing Skills
In this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and position yourself well in marketing. They discuss how copywriting has changed, highlighting the need to keep learning and...
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Hi. John Carlton and I recorded AI for SWS. If you purchased SWS in the past few months, open a support ticket when we announce it, and I’ll make sure you get access.
We used ChatGPT to help us with Step 2: Your Avatar. (And every exercise.)
We picked a market John knows very well. Has sold them millions of dollars of products.
As we expected,…Read more