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The Marketing Rebel Team wrote a new post 1 month, 3 weeks ago
Sam Fishbein – Classic Salesmanship Secrets – Scuttlebutt Session John talks to Sam Fishbein, a world-class copywriter who owned & ran a mega-profitable retail business for 45 years… and (most interesting) […]
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The Marketing Rebel Team wrote a new post 2 months ago
The Secret to Effective Copywriting: Make Your Audience 'Vibrate' In this video, David Deutsch delves into the core principles of effective copywriting, emphasizing the importance of adopting the reader’s […]
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The Marketing Rebel Team wrote a new post 2 months ago
Keep Your Marketing Arsenal Well StockedHow can you expect to combat consumer resistance and attacks by competitors with outdated and limited marketing weapons? Today, smart marketers […]
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The Marketing Rebel Team wrote a new post 2 months ago
John Carlton's Best Ads: Hit-Generating PostcardGet all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here’s a quickie 6″x 4″ postcard I […]
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The Marketing Rebel Team wrote a new post 2 months, 1 week ago
David Deutsch: Don't Do What's ExpectedEspecially if you have a lot of copy to create, it may tend to get a bit so-so… kind of predictable. In this video clip, David Deutsch reminds […]
Recent Member Lessons
John Carlton’s Best Ads: 22 Minutes And 17 Seconds
This is one of my favorite examples of a "bonding" letter. By that, I mean there are deliberate elements here that help a targeted audience identify with the information. The cover letter ("Please Read This First") is from Dr. O'Leary's father-- an...
John Carlton’s Best Ads: The Naked Girls All Laughed Behind The Little Pudgy Guy’s Back…
Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones is tough. Pick up a Black Belt or Soldier of Fortune magazine and check out the attitude of the writing. Tough guys. Grrrr. Sports...
John Carlton’s Best Ads: The Human Computer
This letter almost set a record for the shortest time spent as a control at Phillips Publishing (the newsletter giant)... but it wasn't my fault. They mailed it, it scored a hit with outside lists... and then they decided not to publish the newsletter after all. I...
Bob Bly Reveals: Key Techniques to Transform Your Copywriting and Marketing Skills
In this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and position yourself well in marketing. They discuss how copywriting has changed, highlighting the need to keep learning and...