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Jahzel Morel posted an update 6 months ago · updated 6 months ago
Hey Club,
I deeply love John Carlton’s style and I truly believe that when it comes to learning copy from him is like learning filmmaking straight from Steven Spielberg!
I’ve read many book about copywriting(well, actually just two and I bought the ones he has recommended so far)but this is way better!
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The Marketing Rebel Team wrote a new post 6 months ago
John Carlton's Best Ads: Shortcuts For The ScannerI chose this letter (which continues to work very well to both house and outside lists) because  of the cool handwriting and doodles in the […]
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The Marketing Rebel Team wrote a new post 6 months, 2 weeks ago
John Carlton's Best Ads: Deposit Directly Into Your AccountThe check on the first page of the letter PDF comes stapled to the letter behind it. This is one of TRS’s best-selling teachers … and one of the […]
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Adam Dizes posted an update 6 months, 3 weeks ago · updated 6 months, 3 weeks ago
Hey all!
I’m about 60% through the ‘Secrets of a marketing rebel’ course, and have completed the Pint of Beer Challenge (great stuff here, by the way… )
I’m slightly stuck and have borderline lost creativity AFTER my hook/lead… (basically a customer story intro that leads into some blurbs to help prospects identify with the pain points).…Read more
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Hi Adam, Welcome!
You’re doing many things right, so let’s take a moment there.
Getting stories from customers is a great way to get specific about their problems (before) and how the product is helping.
All top copywriters have a step in which they let the ad go cold. That means you walk away from it for at least 2 days. Enough time so you’re…Read more
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Jahzel Morel posted an update 6 months, 3 weeks ago · updated 6 months, 3 weeks ago
How you doing guys?
I just got the SWS and let me tell you that it’s a pleasure to be part of this group of like minded people.I’d like to share with you some copy I wrote for my landing page and know your opinion:
Attention lawyers!
Make The Digital Landscape/Search Engines/Google(Ill choose one of them)Your B!tch and Kiss Good Bye To Use…Read more-
Hi Jahzel: I appreciate your enthusiasm, but you have to go through the lessons of the SWS in order. Since you just joined a few days ago, I am pretty sure that you haven’t done everything up to Lesson 10 (headlines).
At the least, go through the sections on bullets and headlines (and do the exercises). Also, make your headline the best you…Read more
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Recent Member Lessons
John Carlton’s Best Ads: 22 Minutes And 17 Seconds
This is one of my favorite examples of a "bonding" letter. By that, I mean there are deliberate elements here that help a targeted audience identify with the information. The cover letter ("Please Read This First") is from Dr. O'Leary's father-- an...
John Carlton’s Best Ads: The Naked Girls All Laughed Behind The Little Pudgy Guy’s Back…
Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones is tough. Pick up a Black Belt or Soldier of Fortune magazine and check out the attitude of the writing. Tough guys. Grrrr. Sports...
John Carlton’s Best Ads: The Human Computer
This letter almost set a record for the shortest time spent as a control at Phillips Publishing (the newsletter giant)... but it wasn't my fault. They mailed it, it scored a hit with outside lists... and then they decided not to publish the newsletter after all. I...
Bob Bly Reveals: Key Techniques to Transform Your Copywriting and Marketing Skills
In this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and position yourself well in marketing. They discuss how copywriting has changed, highlighting the need to keep learning and...
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Jahzel, agreed… John is the best!
David