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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
Simple Writing System : Craft an Overwhelming Offer
John Carlton explains how the elements of an offer overcome any reluctance on the part of your client or buyer. This is point 13 of John’s […]
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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: Unique Sales Position
John Carlton shows how to find your best “unique selling position” to successfully go up against stiff competition. His comments: Your […] -
Virginia Drew wrote a new post 9 years, 8 months ago
IRA Investments: Real EstateReal Estate is a popular investment for IRA’s. This is probably because of the high growth/income potential and the fact that people understand it […]
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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: Tiny's Panhead Harley
John Carlton shows how basic street-level salesmanship can help you quickly bond with even hostile audiences. His comments: This is a good […] -
The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: Guarantees and Returns
John Carlton explains the benefits of a great guarantee and return policy. His comments: Remember what the guarantee does it knocks fence […]
Recent Member Lessons
John Carlton’s Best Ads: 22 Minutes And 17 Seconds
This is one of my favorite examples of a "bonding" letter. By that, I mean there are deliberate elements here that help a targeted audience identify with the information. The cover letter ("Please Read This First") is from Dr. O'Leary's father-- an...
John Carlton’s Best Ads: The Naked Girls All Laughed Behind The Little Pudgy Guy’s Back…
Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones is tough. Pick up a Black Belt or Soldier of Fortune magazine and check out the attitude of the writing. Tough guys. Grrrr. Sports...
John Carlton’s Best Ads: The Human Computer
This letter almost set a record for the shortest time spent as a control at Phillips Publishing (the newsletter giant)... but it wasn't my fault. They mailed it, it scored a hit with outside lists... and then they decided not to publish the newsletter after all. I...
Bob Bly Reveals: Key Techniques to Transform Your Copywriting and Marketing Skills
In this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and position yourself well in marketing. They discuss how copywriting has changed, highlighting the need to keep learning and...
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