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The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton Copywriting Tips: Does Your Prospect Know What You Do? Gary sells and installs precast concrete steps. During this marketing hot seat, John talks to him about making sure his prospects had a reason […]
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The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton Copywriting Tips: Copywriting for Adwords This hot seat is for Jim Curley, who is an established marketer. He wants to improve his adwords campaign for a product that teaches how to […]
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The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton Marketing Tips: A Good Copywriter is a Consultant In this marketing hotseat, John explains that a good copywriter is a marketing consultant, not just a vendor. Â A vendor competes solely on […]
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The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton Copywriting Tips: The Snarling Beast Mindset In this excerpt from a copywriting sweatshop, John Carlton talks about his snarling beast mindset…how he attacks the computer with a […]
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The Marketing Rebel Team wrote a new post 11 years, 1 month ago
Kevin Rogers: Skeptical Visitors to Raving Fans in 30 Sec. In this clip from the Action Seminar, Kevin Rogers shows how he uses principles of stand up comedy to create a killer USP and convert […]
Recent Member Lessons
John Carlton’s Best Ads: 22 Minutes And 17 Seconds
This is one of my favorite examples of a "bonding" letter. By that, I mean there are deliberate elements here that help a targeted audience identify with the information. The cover letter ("Please Read This First") is from Dr. O'Leary's father-- an...
John Carlton’s Best Ads: The Naked Girls All Laughed Behind The Little Pudgy Guy’s Back…
Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones is tough. Pick up a Black Belt or Soldier of Fortune magazine and check out the attitude of the writing. Tough guys. Grrrr. Sports...
John Carlton’s Best Ads: The Human Computer
This letter almost set a record for the shortest time spent as a control at Phillips Publishing (the newsletter giant)... but it wasn't my fault. They mailed it, it scored a hit with outside lists... and then they decided not to publish the newsletter after all. I...
Bob Bly Reveals: Key Techniques to Transform Your Copywriting and Marketing Skills
In this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and position yourself well in marketing. They discuss how copywriting has changed, highlighting the need to keep learning and...