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The Marketing Rebel Team wrote a new post 11 years ago
John Carlton Marketing Tips: How to Beat the System
In this marketing hotseat, John Carlton and Harlan Kilstein explain how to find out what’s really working if your company doesn’t give you the […] -
Jason Cliff posted an update 11 years, 1 month ago · updated 11 years, 1 month ago
I would really appreciate your feedback on my website that I am creating for my company. Your time and feedback will be very much appreciated. You can see it at freeleadtools.com
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Jason Cliff posted an update 11 years, 1 month ago · updated 11 years, 1 month ago
Do the links on the Scuttlebut sessions work? The page does not seem to have any content other then the description?
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The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton Copywriting Tip: Get Started Writing by Reading
In this clip from a marketing John Carlton and Harlan Kilstein say that in order to get good at writing copy you have to do a lot of reading. […] -
The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton Marketing Tips: How to Get Into a New Market
Eva is a marketing consultant who wants to consult with geothermal companies. Â Her passion is renewable energy but the market is just emerging […]
Recent Member Lessons
John Carlton’s Best Ads: 22 Minutes And 17 Seconds
This is one of my favorite examples of a "bonding" letter. By that, I mean there are deliberate elements here that help a targeted audience identify with the information. The cover letter ("Please Read This First") is from Dr. O'Leary's father-- an...
John Carlton’s Best Ads: The Naked Girls All Laughed Behind The Little Pudgy Guy’s Back…
Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones is tough. Pick up a Black Belt or Soldier of Fortune magazine and check out the attitude of the writing. Tough guys. Grrrr. Sports...
John Carlton’s Best Ads: The Human Computer
This letter almost set a record for the shortest time spent as a control at Phillips Publishing (the newsletter giant)... but it wasn't my fault. They mailed it, it scored a hit with outside lists... and then they decided not to publish the newsletter after all. I...
Bob Bly Reveals: Key Techniques to Transform Your Copywriting and Marketing Skills
In this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and position yourself well in marketing. They discuss how copywriting has changed, highlighting the need to keep learning and...
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John Carlton replied
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Hi Jason. I just checked out your site.
When asking for critiques on anything, it’s good to give some background — like, for example, are you already getting traffic or sales to this page? If not, how are you going to get leads, and what kind of prospects are you looking for?
In this case, your perfect prospect would be an online company or an…Read more
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Jason Cliff replied
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Thank you very much for your time. I can’t tell you how much I appreciate it.
I narrowed down the focus to a company that has a marketing manager who is looking to add an Email Marketing / CRM manager to their team.
Here is the first paragraph rewritten:
Your Full Service Email Marketing Team Is Ready
Effective Email marketing is critical to…Read more