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The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Copywriting Tips: How to Do Effective Research
In this copywriting hotseat John Carlton shows how to dig down and get the real story on why a product is selling. Not the company […] -
The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Copywriting Tips – How to Become the Go-To-Guy
In this copywriting hotseat John Carlton explains how to become the one that people go to for advice (and to buy products). John’s […] -
The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Marketing Tips: Start to Monetize Your Traffic
In this marketing hotseat, John Carlton explains how to start monetizing traffic. John’s comments: Once you find traffic, you have […] -
The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Copywriting Tips: Ride the Wake of the Big Boys
In this clip from the second copywriting hot seat, John Carlton tells how to ride the coattails of the big boys in your market and […] -
The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Copywriting Tips: How to trash your competition
John Carlton explains how to trash the competition without sinking to their level. Most people just put down the competition…John shows how […]
Recent Member Lessons
John Carlton’s Best Ads: 22 Minutes And 17 Seconds
This is one of my favorite examples of a "bonding" letter. By that, I mean there are deliberate elements here that help a targeted audience identify with the information. The cover letter ("Please Read This First") is from Dr. O'Leary's father-- an...
John Carlton’s Best Ads: The Naked Girls All Laughed Behind The Little Pudgy Guy’s Back…
Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones is tough. Pick up a Black Belt or Soldier of Fortune magazine and check out the attitude of the writing. Tough guys. Grrrr. Sports...
John Carlton’s Best Ads: The Human Computer
This letter almost set a record for the shortest time spent as a control at Phillips Publishing (the newsletter giant)... but it wasn't my fault. They mailed it, it scored a hit with outside lists... and then they decided not to publish the newsletter after all. I...
Bob Bly Reveals: Key Techniques to Transform Your Copywriting and Marketing Skills
In this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and position yourself well in marketing. They discuss how copywriting has changed, highlighting the need to keep learning and...
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