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The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Copywriting Tip: How to Sell With Magic
In this copywriting hotseat, John explains how to find and focus on “the magic” that will get your prospect to buy your product. John’s […] -
The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Copywriting Tips – Personalize Your Copy
Copywriting Tips: In this copywriting hotseat John Carlton shows how and why to personalize a letter. Video Transcript: I want […] -
The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Marketing Tips: Why Did Your Customers Buy From You
In this clip, John Carlton discusses the importance of finding the real reason your customers buy from you. Video Transcript: We […] -
The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Copywriting Tips: Selling From Your Heels
John Carlton discusses selling from your heels during a marketing hot seat. John’s comments: Selling from their heels is what most people […] -
The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Copywriting Tips: Use This Word Sparingly
John Carlton gives an example of a word which must be used sparingly in an ad. It just fills up space. This hot seat is for Brian, who wrote a […]
Recent Member Lessons
John Carlton’s Best Ads: 22 Minutes And 17 Seconds
This is one of my favorite examples of a "bonding" letter. By that, I mean there are deliberate elements here that help a targeted audience identify with the information. The cover letter ("Please Read This First") is from Dr. O'Leary's father-- an...
John Carlton’s Best Ads: The Naked Girls All Laughed Behind The Little Pudgy Guy’s Back…
Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones is tough. Pick up a Black Belt or Soldier of Fortune magazine and check out the attitude of the writing. Tough guys. Grrrr. Sports...
John Carlton’s Best Ads: The Human Computer
This letter almost set a record for the shortest time spent as a control at Phillips Publishing (the newsletter giant)... but it wasn't my fault. They mailed it, it scored a hit with outside lists... and then they decided not to publish the newsletter after all. I...
Bob Bly Reveals: Key Techniques to Transform Your Copywriting and Marketing Skills
In this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and position yourself well in marketing. They discuss how copywriting has changed, highlighting the need to keep learning and...
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