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The Marketing Rebel Team wrote a new post 1 year, 3 months ago
John Carlton's Best Ads: PGA Pros Humiliated By Overweight, Crippled, Old-As-Dirt GolferWhenever I put this ad up on the screen in seminars or marketing events, the crowd howls with laughter. It’s a funny headline. But … it’s […]
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Virginia Drew wrote a new post 1 year, 3 months ago
Turn Skeptics into Buyers: David Deutsch Reveals the Magic Square Technique
Get ready to unlock the secret behind creating powerful copy that not only captures attention but also converts. David Deutsch introduces the […]
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Virginia Drew wrote a new post 1 year, 3 months ago
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Virginia Drew wrote a new post 1 year, 3 months ago
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Virginia Drew wrote a new post 1 year, 3 months ago
Kill Your Darlings: The Secret to Becoming a Better Writer
In this engaging video, David Deutsch shares invaluable insights on the art of writing. Learn why writing a large volume of ideas, from headlines […]
Recent Member Lessons
John Carlton’s Best Ads: 22 Minutes And 17 Seconds
This is one of my favorite examples of a "bonding" letter. By that, I mean there are deliberate elements here that help a targeted audience identify with the information. The cover letter ("Please Read This First") is from Dr. O'Leary's father-- an...
John Carlton’s Best Ads: The Naked Girls All Laughed Behind The Little Pudgy Guy’s Back…
Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones is tough. Pick up a Black Belt or Soldier of Fortune magazine and check out the attitude of the writing. Tough guys. Grrrr. Sports...
John Carlton’s Best Ads: The Human Computer
This letter almost set a record for the shortest time spent as a control at Phillips Publishing (the newsletter giant)... but it wasn't my fault. They mailed it, it scored a hit with outside lists... and then they decided not to publish the newsletter after all. I...
Bob Bly Reveals: Key Techniques to Transform Your Copywriting and Marketing Skills
In this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and position yourself well in marketing. They discuss how copywriting has changed, highlighting the need to keep learning and...
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