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The Marketing Rebel Team wrote a new post 11 years ago
John Carlton Marketing Tips: How to Beat the System
In this marketing hotseat, John Carlton and Harlan Kilstein explain how to find out what’s really working if your company doesn’t give you the […] -
Jason Cliff posted an update 11 years, 1 month ago · updated 11 years, 1 month ago
I would really appreciate your feedback on my website that I am creating for my company. Your time and feedback will be very much appreciated. You can see it at freeleadtools.com
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Jason Cliff posted an update 11 years, 1 month ago · updated 11 years, 1 month ago
Do the links on the Scuttlebut sessions work? The page does not seem to have any content other then the description?
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The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton Copywriting Tip: Get Started Writing by Reading
In this clip from a marketing John Carlton and Harlan Kilstein say that in order to get good at writing copy you have to do a lot of reading. […] -
The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton Marketing Tips: How to Get Into a New Market
Eva is a marketing consultant who wants to consult with geothermal companies. Â Her passion is renewable energy but the market is just emerging […]
Recent Member Lessons
Action Seminar: Can You Split Test With Mixed Traffic?
The Action Seminar speakers answer questions from the audience. In this excerpt, Jon Correll explains how to split test a page if you are getting traffic from different sources? [embedyt] https://www.youtube.com/watch?v=asQRbvKBlBw[/embedyt] Jon’s comments: Is it a...
John Carlton’s Best Ads: What Women Secretly Wish You Knew About Sex
I struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted response by as much as 30% -- a very significant increase to the bottom line. Working with large mailers, you are pitted against...
John Carlton’s Best Ads: The Only Sex Book You’ll Ever Admit To Buying
You have to imagine what was going on in Rodale's collective head at the time. This is a very conservative, east-Pennsylvania-based publisher -- one of the largest mailers in the world. But their main fare are books on gardening, health, folk recipes, stuff like that....
John Carlton’s Best Ads: Hot Off The Lot
This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I'm the worst sort of pack-rat there is. I have dozens of banker's boxes in the garage stuffed with files, notes, ads and what-not--some of it going...
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John Carlton replied
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Hi Jason. I just checked out your site.
When asking for critiques on anything, it’s good to give some background — like, for example, are you already getting traffic or sales to this page? If not, how are you going to get leads, and what kind of prospects are you looking for?
In this case, your perfect prospect would be an online company or an…Read more
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Jason Cliff replied
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Thank you very much for your time. I can’t tell you how much I appreciate it.
I narrowed down the focus to a company that has a marketing manager who is looking to add an Email Marketing / CRM manager to their team.
Here is the first paragraph rewritten:
Your Full Service Email Marketing Team Is Ready
Effective Email marketing is critical to…Read more