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The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton: How to Write Effective Sales Copy
During the Action Seminar, John Carlton disclosed the 5 revelations about sales copy that changed the way he writes. John’s […] -
The Marketing Rebel Team wrote a new post 11 years, 2 months ago
Kevin Rogers/Chris Haddad: Key to a Successful Launch
Kevin Rogers and Chris Haddad run very successful online launches. In this clip they disclose the 2nd rule of launches. A launch is a […] -
Aleksandar Popov posted an update 11 years, 2 months ago · updated 11 years, 2 months ago
Hi John,
I’ve got a question.
I’m reading your letters now and I find them unbelievable and outrageous.
I know you say that copy is theater and I feel these same letters grab and shake me emotionally.I guess I’m afraid that if I use words that are absolutes like: He’s never lost a game. He’s never been beaten. You can do it every time.
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The Marketing Rebel Team wrote a new post 11 years, 2 months ago
John Carlton Copywriting Tips: Using Quotes in Headlines
John Carlton’s hot seat is for Brian, who wrote a sales letter for the launch of an online product. Here, they discuss using quotation marks in […] -
The Marketing Rebel Team wrote a new post 11 years, 2 months ago
John Carlton: How to Keep Moving Forward
John Carlton tells how to blow through obstacles and keep moving forward in your business. There are 4 steps that you go through to move […]
Recent Member Lessons
Action Seminar: Can You Split Test With Mixed Traffic?
The Action Seminar speakers answer questions from the audience. In this excerpt, Jon Correll explains how to split test a page if you are getting traffic from different sources? [embedyt] https://www.youtube.com/watch?v=asQRbvKBlBw[/embedyt] Jon’s comments: Is it a...
John Carlton’s Best Ads: What Women Secretly Wish You Knew About Sex
I struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted response by as much as 30% -- a very significant increase to the bottom line. Working with large mailers, you are pitted against...
John Carlton’s Best Ads: The Only Sex Book You’ll Ever Admit To Buying
You have to imagine what was going on in Rodale's collective head at the time. This is a very conservative, east-Pennsylvania-based publisher -- one of the largest mailers in the world. But their main fare are books on gardening, health, folk recipes, stuff like that....
John Carlton’s Best Ads: Hot Off The Lot
This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I'm the worst sort of pack-rat there is. I have dozens of banker's boxes in the garage stuffed with files, notes, ads and what-not--some of it going...
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John Carlton replied
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Hi Aleksandar. Good question, and it’s something I’ve taken great care to explain over the years.
Basically, the underlying “reason” for the way I’ve written many of my more hard-hitting ads is the “message to market match” — I first strove to understand how my prospects in that market think, how they and I might engage in a real conversation……Read more
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Aleksandar Popov replied
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Hi John!
You hope this helps?
IT HELPS A GREAT DEAL! THANK YOU!
I’ve listened to you a million times saying: Get into their head and talk to them as you’d do if you two were there together in a bar. Talk to them as they talk and tell them what they need to hear to move them into action – the action of buying your product.
And yet, my bea…Read more