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The Marketing Rebel Team wrote a new post 11 years, 2 months ago
John Carlton's Best Ads: The Nickel LetterEasily one of the best self-defense letters I’ve ever penned. You open the envelope, you wonder why a nickel is attached to the letter … and […]
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The Marketing Rebel Team wrote a new post 11 years, 2 months ago
John Carlton: Learn Salesmanship From the Masters
John Carlton says that you should learn sales from the old-time masters. The ones who had to go door to door selling their products. They […] -
Jason Cliff commented on the post, Action Seminar Copy Panel: Target Your Copywriting Services 11 years, 3 months ago · updated 11 years, 3 months ago
Sorry USP.
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Jason Cliff commented on the post, Action Seminar Copy Panel: Target Your Copywriting Services 11 years, 3 months ago
What does UPC mean in copywriting?
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The Marketing Rebel Team wrote a new post 11 years, 3 months ago
Action Seminar Copy Panel: Target Your Copywriting Services
Most copywriters try to be all things to all people. Â The most successful, though, are specialists. Â They spend a lot of time in one n […]
Recent Member Lessons
Action Seminar: Can You Split Test With Mixed Traffic?
The Action Seminar speakers answer questions from the audience. In this excerpt, Jon Correll explains how to split test a page if you are getting traffic from different sources? [embedyt] https://www.youtube.com/watch?v=asQRbvKBlBw[/embedyt] Jon’s comments: Is it a...
John Carlton’s Best Ads: What Women Secretly Wish You Knew About Sex
I struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted response by as much as 30% -- a very significant increase to the bottom line. Working with large mailers, you are pitted against...
John Carlton’s Best Ads: The Only Sex Book You’ll Ever Admit To Buying
You have to imagine what was going on in Rodale's collective head at the time. This is a very conservative, east-Pennsylvania-based publisher -- one of the largest mailers in the world. But their main fare are books on gardening, health, folk recipes, stuff like that....
John Carlton’s Best Ads: Hot Off The Lot
This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I'm the worst sort of pack-rat there is. I have dozens of banker's boxes in the garage stuffed with files, notes, ads and what-not--some of it going...
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