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The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton: Increase Your Awareness of Your Surroundings
John Carlton discloses a process he has used for many years to heighten his sensitivity to his surroundings and really be aware of what is […] -
The Marketing Rebel Team wrote a new post 11 years, 3 months ago
AS2 – Infusionsoft: The First Rule of Email Marketing
At the second Action Seminar, a rep from Infusionsoft, the CRM that forms the backbone of our business, teaches the first rule of email […] -
The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Copywriting Tips – Learn to Tell a Good Story
In this copywriting hotseat John Carlton discloses how to break down a story so you can tell it well. John’s comments: Copywriting tips: […] -
The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Copywriting Tips – What Makes a Great Testimonial?
Copywriting tips: In this copywriting hotseat John Carlton explains what goes into a testimonial that increases conversions. John’s […] -
The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Copywriting Tip – Get Out of Your Own Way
Copywriting tips: In this copywriting hotseat John explains how to get the most out of a hot seat…listen and apply. Get out of your own […]
Recent Member Lessons
Action Seminar: Can You Split Test With Mixed Traffic?
The Action Seminar speakers answer questions from the audience. In this excerpt, Jon Correll explains how to split test a page if you are getting traffic from different sources? [embedyt] https://www.youtube.com/watch?v=asQRbvKBlBw[/embedyt] Jon’s comments: Is it a...
John Carlton’s Best Ads: What Women Secretly Wish You Knew About Sex
I struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted response by as much as 30% -- a very significant increase to the bottom line. Working with large mailers, you are pitted against...
John Carlton’s Best Ads: The Only Sex Book You’ll Ever Admit To Buying
You have to imagine what was going on in Rodale's collective head at the time. This is a very conservative, east-Pennsylvania-based publisher -- one of the largest mailers in the world. But their main fare are books on gardening, health, folk recipes, stuff like that....
John Carlton’s Best Ads: Hot Off The Lot
This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I'm the worst sort of pack-rat there is. I have dozens of banker's boxes in the garage stuffed with files, notes, ads and what-not--some of it going...
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