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The Marketing Rebel Team wrote a new post 11 years, 7 months ago
John Carlton Marketing Tips: What is a Hot Prospect Worth?
John Carlton asks how to determine what a hot prospect is worth. How much you can pay for a ready-to-buy lead: John’s comments: Are you […] -
Virginia Drew wrote a new post 11 years, 7 months ago
How to Host and Share Video Using Amazon S3
Videos are becoming more and more popular as a means for getting information out. People love watching them and, as they say, “a picture is […]
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posted an update 11 years, 7 months ago
Starting your sales letter
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Virginia Drew wrote a new post 11 years, 7 months ago
How to Add Title Clips and Transitions to a Video Using Camtasia
When you syndicate a video, it is good to have your company/contact information there so people will know how to contact you and what to do when […]
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Virginia Drew wrote a new post 11 years, 7 months ago
How to Create a Screen Capture Video Using Free Software
In this video I show how to create a screen capture video and do minor edits using completely free software. I will demonstrate: How to do a […]
Recent Member Lessons
Action Seminar: Can You Split Test With Mixed Traffic?
The Action Seminar speakers answer questions from the audience. In this excerpt, Jon Correll explains how to split test a page if you are getting traffic from different sources? Jon’s comments: Is it a...
John Carlton’s Best Ads: What Women Secretly Wish You Knew About Sex
I struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted response by as much as 30% -- a very significant increase to the bottom line. Working with large mailers, you are pitted against...
John Carlton’s Best Ads: The Only Sex Book You’ll Ever Admit To Buying
You have to imagine what was going on in Rodale's collective head at the time. This is a very conservative, east-Pennsylvania-based publisher -- one of the largest mailers in the world. But their main fare are books on gardening, health, folk recipes, stuff like that....
John Carlton’s Best Ads: Hot Off The Lot
This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I'm the worst sort of pack-rat there is. I have dozens of banker's boxes in the garage stuffed with files, notes, ads and what-not--some of it going...
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