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Jahzel Morel posted an update 6 months ago · updated 6 months ago
Hey Club,
I deeply love John Carlton’s style and I truly believe that when it comes to learning copy from him is like learning filmmaking straight from Steven Spielberg!
I’ve read many book about copywriting(well, actually just two and I bought the ones he has recommended so far)but this is way better!
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The Marketing Rebel Team wrote a new post 6 months ago
John Carlton's Best Ads: Shortcuts For The ScannerI chose this letter (which continues to work very well to both house and outside lists) because  of the cool handwriting and doodles in the […]
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The Marketing Rebel Team wrote a new post 6 months, 2 weeks ago
John Carlton's Best Ads: Deposit Directly Into Your AccountThe check on the first page of the letter PDF comes stapled to the letter behind it. This is one of TRS’s best-selling teachers … and one of the […]
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Adam Dizes posted an update 6 months, 3 weeks ago · updated 6 months, 3 weeks ago
Hey all!
I’m about 60% through the ‘Secrets of a marketing rebel’ course, and have completed the Pint of Beer Challenge (great stuff here, by the way… )
I’m slightly stuck and have borderline lost creativity AFTER my hook/lead… (basically a customer story intro that leads into some blurbs to help prospects identify with the pain points).…Read more
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Hi Adam, Welcome!
You’re doing many things right, so let’s take a moment there.
Getting stories from customers is a great way to get specific about their problems (before) and how the product is helping.
All top copywriters have a step in which they let the ad go cold. That means you walk away from it for at least 2 days. Enough time so you’re…Read more
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Jahzel Morel posted an update 6 months, 3 weeks ago · updated 6 months, 3 weeks ago
How you doing guys?
I just got the SWS and let me tell you that it’s a pleasure to be part of this group of like minded people.I’d like to share with you some copy I wrote for my landing page and know your opinion:
Attention lawyers!
Make The Digital Landscape/Search Engines/Google(Ill choose one of them)Your B!tch and Kiss Good Bye To Use…Read more-
Hi Jahzel: I appreciate your enthusiasm, but you have to go through the lessons of the SWS in order. Since you just joined a few days ago, I am pretty sure that you haven’t done everything up to Lesson 10 (headlines).
At the least, go through the sections on bullets and headlines (and do the exercises). Also, make your headline the best you…Read more
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Recent Member Lessons
Action Seminar: Can You Split Test With Mixed Traffic?
The Action Seminar speakers answer questions from the audience. In this excerpt, Jon Correll explains how to split test a page if you are getting traffic from different sources? Jon’s comments: Is it a...
John Carlton’s Best Ads: What Women Secretly Wish You Knew About Sex
I struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted response by as much as 30% -- a very significant increase to the bottom line. Working with large mailers, you are pitted against...
John Carlton’s Best Ads: The Only Sex Book You’ll Ever Admit To Buying
You have to imagine what was going on in Rodale's collective head at the time. This is a very conservative, east-Pennsylvania-based publisher -- one of the largest mailers in the world. But their main fare are books on gardening, health, folk recipes, stuff like that....
John Carlton’s Best Ads: Hot Off The Lot
This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I'm the worst sort of pack-rat there is. I have dozens of banker's boxes in the garage stuffed with files, notes, ads and what-not--some of it going...
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Jahzel, agreed… John is the best!
David