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The Marketing Rebel Team wrote a new post 1 month, 3 weeks ago
Sam Fishbein – Classic Salesmanship Secrets – Scuttlebutt Session
John talks to Sam Fishbein, a world-class copywriter who owned & ran a mega-profitable retail business for 45 years… and (most interesting) […]
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The Marketing Rebel Team wrote a new post 2 months ago
The Secret to Effective Copywriting: Make Your Audience 'Vibrate'
In this video, David Deutsch delves into the core principles of effective copywriting, emphasizing the importance of adopting the reader’s […]
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The Marketing Rebel Team wrote a new post 2 months ago
Keep Your Marketing Arsenal Well StockedHow can you expect to combat consumer resistance and attacks by competitors with outdated and limited marketing weapons? Today, smart marketers […]
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The Marketing Rebel Team wrote a new post 2 months ago
John Carlton's Best Ads: Hit-Generating PostcardGet all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here’s a quickie 6″x 4″ postcard I […]
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The Marketing Rebel Team wrote a new post 2 months, 1 week ago
David Deutsch: Don't Do What's ExpectedEspecially if you have a lot of copy to create, it may tend to get a bit so-so… kind of predictable. In this video clip, David Deutsch reminds […]
Recent Member Lessons
Action Seminar: Can You Split Test With Mixed Traffic?
The Action Seminar speakers answer questions from the audience. In this excerpt, Jon Correll explains how to split test a page if you are getting traffic from different sources? Jon’s comments: Is it a...
John Carlton’s Best Ads: What Women Secretly Wish You Knew About Sex
I struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted response by as much as 30% -- a very significant increase to the bottom line. Working with large mailers, you are pitted against...
John Carlton’s Best Ads: The Only Sex Book You’ll Ever Admit To Buying
You have to imagine what was going on in Rodale's collective head at the time. This is a very conservative, east-Pennsylvania-based publisher -- one of the largest mailers in the world. But their main fare are books on gardening, health, folk recipes, stuff like that....
John Carlton’s Best Ads: Hot Off The Lot
This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I'm the worst sort of pack-rat there is. I have dozens of banker's boxes in the garage stuffed with files, notes, ads and what-not--some of it going...
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