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The Marketing Rebel Team wrote a new post 1 year, 3 months ago
John Carlton's Best Ads: PGA Pros Humiliated By Overweight, Crippled, Old-As-Dirt GolferWhenever I put this ad up on the screen in seminars or marketing events, the crowd howls with laughter. It’s a funny headline. But … it’s […]
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Virginia Drew wrote a new post 1 year, 3 months ago
Turn Skeptics into Buyers: David Deutsch Reveals the Magic Square Technique
Get ready to unlock the secret behind creating powerful copy that not only captures attention but also converts. David Deutsch introduces the […]
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Virginia Drew wrote a new post 1 year, 3 months ago
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Virginia Drew wrote a new post 1 year, 3 months ago
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Virginia Drew wrote a new post 1 year, 3 months ago
Kill Your Darlings: The Secret to Becoming a Better Writer
In this engaging video, David Deutsch shares invaluable insights on the art of writing. Learn why writing a large volume of ideas, from headlines […]
Recent Member Lessons
Action Seminar: Can You Split Test With Mixed Traffic?
The Action Seminar speakers answer questions from the audience. In this excerpt, Jon Correll explains how to split test a page if you are getting traffic from different sources? [embedyt] https://www.youtube.com/watch?v=asQRbvKBlBw[/embedyt] Jon’s comments: Is it a...
John Carlton’s Best Ads: What Women Secretly Wish You Knew About Sex
I struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted response by as much as 30% -- a very significant increase to the bottom line. Working with large mailers, you are pitted against...
John Carlton’s Best Ads: The Only Sex Book You’ll Ever Admit To Buying
You have to imagine what was going on in Rodale's collective head at the time. This is a very conservative, east-Pennsylvania-based publisher -- one of the largest mailers in the world. But their main fare are books on gardening, health, folk recipes, stuff like that....
John Carlton’s Best Ads: Hot Off The Lot
This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I'm the worst sort of pack-rat there is. I have dozens of banker's boxes in the garage stuffed with files, notes, ads and what-not--some of it going...
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