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The Marketing Rebel Team wrote a new post 1 year, 3 months ago
John Carlton's Best Ads: One-Time-Only Market TestI first learned the “market test” concept from Jay Abraham. He had convinced a major publisher of financial newsletters to offer a dozen of them […]
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Virginia Drew wrote a new post 1 year, 3 months ago
Ben Morris: How to Use Psychographic Data to Explode SalesBen Morris is an expert at using phychographic data to sell products. In this clip he breaks it down. Ben says: I’ve worked for all of […]
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The Marketing Rebel Team wrote a new post 1 year, 4 months ago
John Carlton's Best Ads: The Amazing Secrets Of A Short, Desperate Nerd From PomonaThe book being touted in this ad was written by a nice young Catholic boy who married the first girl he ever kissed. It’s true. I couldn’t make […]
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Yannick Kitzing posted an update 1 year, 4 months ago
Hey guys
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The Marketing Rebel Team wrote a new post 1 year, 4 months ago
Forget Big Promises—Learn What Really Makes People Believe!
In this video clip, David Deutsch says that it’s not enough to just make big promises. People believe when there is proof, but proof can be more […]
Recent Member Lessons
Action Seminar: Can You Split Test With Mixed Traffic?
The Action Seminar speakers answer questions from the audience. In this excerpt, Jon Correll explains how to split test a page if you are getting traffic from different sources? [embedyt] https://www.youtube.com/watch?v=asQRbvKBlBw[/embedyt] Jon’s comments: Is it a...
John Carlton’s Best Ads: What Women Secretly Wish You Knew About Sex
I struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted response by as much as 30% -- a very significant increase to the bottom line. Working with large mailers, you are pitted against...
John Carlton’s Best Ads: The Only Sex Book You’ll Ever Admit To Buying
You have to imagine what was going on in Rodale's collective head at the time. This is a very conservative, east-Pennsylvania-based publisher -- one of the largest mailers in the world. But their main fare are books on gardening, health, folk recipes, stuff like that....
John Carlton’s Best Ads: Hot Off The Lot
This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I'm the worst sort of pack-rat there is. I have dozens of banker's boxes in the garage stuffed with files, notes, ads and what-not--some of it going...
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