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John Orban posted an update 8 years, 10 months ago · updated 8 years, 10 months ago
John’s landing page for SWS2.0 is a lesson in writing copy. I’ve always been intrigued by his guarantee. I would love to know the history of that guarantee. I really like the idea of getting the customer to put some “skin in the game”.
We are launching our art course this weekend and I am going to split test that guarantee against a more…Read more
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Robert Sterling posted an update 8 years, 10 months ago · updated 8 years, 10 months ago
Hi my name is Robert Sterling. I am a former SWS student who has been absent. No excuses. Life just got in the way.
Thankfully, I have found my way back to the nest after getting hot over the head with a bar stool by John Carlton when reading his book. – “Entrepreneur’s Guide.”
I have been writing, but I have been a supreme slacker and not…Read more
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Welcome Back, Robert! Just keep putting one foot in front of the other…
Any questions, let us know.
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Thanks Virginia!
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Robert Cross posted an update 8 years, 10 months ago · updated 8 years, 10 months ago
Hi all,
My name is Robert, a Los Angeles-based freelance copywriter. I’m at the beginning of my career and searching for that all-important first client.
Glad to be here!
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Hi Robert: Welcome to the Club! If you haven’t already, I would suggest you pick up the Freelance Course (link on the right). It gives a lot of great advice on how to get started and also comes with the Kickass Copywriting Crash Course.
If you have any specific questions, feel free to post them here, and if you have any copy you want…Read more
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Jesse Gilbert posted an update 8 years, 10 months ago · updated 8 years, 10 months ago
I made some videos to explain the offer a little better:
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https://youtu.be/kpxayMb01Lw
https://i.imgsafe.org/08b11f5.jpgThese could also be part of the promotion. Sorry having problems adding the videos inline and don’t want to take up too much space. Please contact me with any questions or comments.
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p.s. sorry about the uhs and stuttering it’s late here…but hope you enjoy the overview 😉
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Hi Jesse: How much market research have you done? How many copywriters have you given this software to, that have actually used it and told you it is the answer to their prayers?
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a few. no huge names yet but a few solid copywriters like even the starter version that didn’t even have all the features. Also I should mention, it is not strictly a copywriting tool. It is for the evergreen writers market. The swipes concept can be useful for other writing types too.
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Hi Jesse: I see one major flaw in what this program does. When someone swipes a headline to use in their own copy, they don’t just take an existing headline and use synonyms to rewrite it. They would take the essence of the headline and rewrite it to fit their market. You don’t swipe an existing headline and use it in the same market. For…Read more
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yes true. there are more word manipulation tools available. this is just a starting point. It doesn’t do it all for you…just makes getting a few hundred decent ones and then narrowing it down to a few to test much easier. It’s easy though, to do what you say…you can use replace features…and then work on them.
“I write as many as 200…Read more
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you can double click the swipe to edit it for your words. It let’s you fine tune all the swipes and brainstorm alternative words to get a few good ideas for each swipe.
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Jesse Gilbert posted an update 8 years, 10 months ago
Rewritten copy http://www.brainstormpro.com/getit/
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There are a few reasons SWS Coaching has a “conditional guarantee”.
None of them are about maximizing upfront sales. All of them are about maximizing the experience for our customers and my team. (I define “customers” as those who do not refund. Those who buy and refund are prospects for other offers, but, in my vocabulary, not cus…Read more
Thank you, Stan for such a comprehensive and lucid explanation.
I’m of a mind, particularly after listening to Robert Gibson’s podcast interview with Kevin Rogers, that I’m more concerned about delivering the goods we promise to the client than worrying about who’s going to steal our stuff or buy/reject our offer.
At this point in our process…Read more