Welcome Larry,

I suggest you start off by reading recent posts here in The Clubhouse and then checking everything that looks interesting in the Recent Lessons section. (Links on the right side of this page.)

When you have a specific question or something you’d like us to look at, feel free to post here.

Stan

Hi Jesse,

I was hesitant to even start writing because there is so much going on in your letter.

It seems like you’re spending a LOT of time and energy trying to say, “Writing Great Copy That Sells Is Hard… My Brainstorm Software Makes It Easy!”

It does seem like you are trying to shoe-horn the term ‘Brainstorm’ in like it’s part of the…Read more

Hi Jesse,

Evan makes some good points. I’ll restate the best one.

Throw this out and start over.

I’m not doing you any favors if I sugar coat this. I’ll make just 3 points you need to fix. Feel free to post again when you’ve addressed those.

Headlines like this only appeal to people who at that moment have a life problem they think money can…Read more

You use the same process as finding hooks for headlines in regular ads. While, yes, the actual copy in a book is usually different than in an ad — because you’re strictly informing, rather than leading the reader through a persuasive sales message — getting a reader INTERESTED in what you’ve written still requires salesmanship.

So you write…Read more

I am not sure what you are asking. Please be a bit more specific.

An example of what you are trying to describe will probably help us.

Hi Theodor: You could apply for a hot seat to get John and Stan to critique your letter. There is a link to the right under “Hot Seats and Consulting” that tells you how to apply. This is a service available to all Marketing Rebel Insider’s Club members.