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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
Simple Writing System : Craft an Overwhelming Offer
John Carlton explains how the elements of an offer overcome any reluctance on the part of your client or buyer. This is point 13 of John’s […]
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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: Unique Sales Position
John Carlton shows how to find your best “unique selling position” to successfully go up against stiff competition. His comments: Your […] -
Virginia Drew wrote a new post 9 years, 8 months ago
IRA Investments: Real EstateReal Estate is a popular investment for IRA’s. This is probably because of the high growth/income potential and the fact that people understand it […]
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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: Tiny's Panhead Harley
John Carlton shows how basic street-level salesmanship can help you quickly bond with even hostile audiences. His comments: This is a good […] -
The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: Guarantees and Returns
John Carlton explains the benefits of a great guarantee and return policy. His comments: Remember what the guarantee does it knocks fence […]
Recent Member Lessons
Search Engine Optimization (SEO) Fundamentals
Like many things about online marketing, the SEO rules and best practices never stop changing. For good reasons. An ever-growing army of people invest countless hours trying to get their pages (or clients' pages) at the top of search engine results. Some care if they...
John Carlton’s Best Ads: Slash Strokes… Without Even Trying!
Here, I confronted a major objection in the reader's mind right off the bat: Everyone on the house list for this client had recently been hammered with piece after piece... and the list was fatiguing. So I took a more clever path to their heart (and...
John Carlton’s Best Ads: Who Else Wants To Earn An Extra $96,485?
Here is a version of another ad I talk about in "Kick-Ass Copywriting Secrets". The client is a "coach"-- a consultant who helps doctors get their act together. Which, for most health care professionals, means reducing stress and work hours, while increasing...
John Carlton’s Best Ads: Absolutely Confidential
Staying on top of the martial arts market is no walk in the park. It's not like baseball, where the rules and skills required stay pretty much the same for decades. Fighting skills change dramatically and constantly, as last year's "big thing" is picked apart and...
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