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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: Golf With Bad Clubs
John Carlton explains how the best in a field uses fewer tools. His comments: And it wasn’t a retro thing he was talking about. He was […] -
Virginia Drew wrote a new post 9 years, 8 months ago
Alternative Investments for Your IRAThe investment options for an IRA are almost unlimited. Just stay away from insurance policies and collectibles, and abide by the law against […]
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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: Control In Copywriting
John Carlton explains how high-paid professional copywriters compete to have the “winning” ad for large clients. John’s comments: Dave […] -
The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: The Company Line
John Carlton explains why knowing ‘the company line’ is not enough to market a product successfully. You have to dig down to the real reasons […] -
Virginia Drew wrote a new post 9 years, 8 months ago
Retirement Planning BasicsIn this article I will explain some of the basic principles that underlie intelligent retirement planning. There is no rocket science here, I […]
Recent Member Lessons
Search Engine Optimization (SEO) Fundamentals
Like many things about online marketing, the SEO rules and best practices never stop changing. For good reasons. An ever-growing army of people invest countless hours trying to get their pages (or clients' pages) at the top of search engine results. Some care if they...
John Carlton’s Best Ads: Slash Strokes… Without Even Trying!
Here, I confronted a major objection in the reader's mind right off the bat: Everyone on the house list for this client had recently been hammered with piece after piece... and the list was fatiguing. So I took a more clever path to their heart (and...
John Carlton’s Best Ads: Who Else Wants To Earn An Extra $96,485?
Here is a version of another ad I talk about in "Kick-Ass Copywriting Secrets". The client is a "coach"-- a consultant who helps doctors get their act together. Which, for most health care professionals, means reducing stress and work hours, while increasing...
John Carlton’s Best Ads: Absolutely Confidential
Staying on top of the martial arts market is no walk in the park. It's not like baseball, where the rules and skills required stay pretty much the same for decades. Fighting skills change dramatically and constantly, as last year's "big thing" is picked apart and...
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