There are no specific questions to ask. You just have to get to know the client. find out what the story is behind the product. If it was created by one person, talk with him to get his story. Find out if there are any interesting stories they got from customers. When John got the hook for the one-legged golfer he interviewed the person behind the…Read more

Got it…Working on discovering the hook behind an ebook I want to sell. That;s why I asked the question.

Thank you

Yeah, there are no hard and fast rules about the hook. You dive in, look for interesting stories, and keep digging until you discover something outrageous or fascinating or dear to the heart of your audience. It’s a bit like trying to think of something interesting to talk about on a first date — you only know a bit about your date, but you know…Read more

Hi John,

Thanks very much for your vaalued to respond to my burning question…Your response does add enormous value to my education journey…This is addition to what Virginia said…

Thank you…Busy playing Kick-Ass Course daily in my car and on my computer…Since I got it on Friday, I’ve been listen and reading and re-reading the book a…Read more

Great Tommy….You are getting yourself something extremely valuable. I call that laying the right fundamentals….

Now, you have something to build on

Hey Olivier, great to meet you brother you sound very interesting! And, I’ve never met a french copywriter before!

I think you’re doing good so far, I can understand your english and before we know it you’ll probably sound american 😛

great to meet you!
-Tommy

Thank’s Tommy,

That sounds like a very pretty compliment 😉

See u
– Olivier

Bonjour Olivier,

There with my two cents (I live in South Africa) French…Ha ha ha ha..

Anyways, welcome to the CLUB. Let’s have some fun while making friends and learning from those who have been to trenches like John.

Cheers,
William

Hi William: Welcome to the club. If you have any specific questions, please post them here. Thanks.