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The Marketing Rebel Team wrote a new post 7 years ago
Creating content the easy way…
If you have been creating content for any length of time, you are sitting on a gold mine.
Just combine, split, convert.
You can:
Reach new audiences: People consume content in […]
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Victor Cheng posted an update 7 years ago · updated 7 years ago
Hello all, I am relatively new to copywriting. The other day I saw a job post looking for “Mad Men / Mad Women Copywriter”. What does this term mean for copywriting?…I know there was a TV show of “Mad Men”, is that where this term originated?
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Kevin Mao posted an update 7 years ago · updated 7 years ago
Hi, I am a fresh new business owner. I am a physical therapist. I help health-conscious people aged 45+ heal their bodies naturally, reduce their stress, and stay active and mobile without having to rely on painkillers or unnecessary surgeries. I have started a cash-based practice to charge premium rates for premium service.
I opened doors on…Read more
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Hi Kevin: Welcome to the Club! One thing I would suggest is that you sign up for the (free) Simple Writing System Express Course. It will help you nail down who your prospect is, what he needs, and how you can help him.
Also, I would suggest that you apply for a hot seat. John and Stan can help you out with either marketing or copy…Read more
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The Marketing Rebel Team wrote a new post 7 years ago
Are your pages loading quickly?One of the most important metrics used by Google now is the speed the page loads. This is made even more important by the fact that more and more […]
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Shlomi Shraga posted an update 7 years, 1 month ago · updated 7 years ago
Hey MRIC team, I’m an engineer looking to start writing copy for b2b companies, and I’m trying to write a lead-gen letter for small hi-tech companies CEOs or b2b ad agencies marketing division. I feel I don’t really know my market good enough, i.e. what are these CEOs real marketing struggles and the b2b agencies problems. Can you give me specific…Read more
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I’d mine LinkedIn to find connections who belong to your target market.
I’d try to prepare for the email exchange or phone call so I had a good chance of being valuable. Some information I’d put together, top issues / trends, etc.
Then I’d contact them, forward the info, and ask how I can help them.
Ask a lot of questions if I could get them…Read more
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awesome insights there guys, thank you so much! I’ll definitely check these out.
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Recent Member Lessons
How to Structure a Sales Letter
We frequently get questions in the Clubhouse about how to create a sales letter. This is covered in depth in the Simple Writing System. We will be starting a new session of the Simple Writing System with live coaching from Lorrie Morgan after Labor Day, so you might...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #6: From The Desk Of Dr. Russ Horine
THIS IS THE SIXTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS...THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM. One of the biggest mistakes marketers make... is to get tired of their own advertising...
John Carlton’s Best Ads: The Blind Golfer
I believe this is the piece where I introduced the "four ball guarantee". It's very simple: Watch the instructional video, go out to the driving range, line up four balls and hit them... and if you haven't mastered the secret by the fourth ball, we insist you ask for...
MRIC Member Hot Seat: Moving her business to the next level
On the hot seat this month is Manny, who was hired by Paula to help promote her business. Manny's original question was how to create questions to interview current clients to see what they were looking for and how Paula helped them. They did answer that question but...
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Pete’s absolutely right, and his advice is spot on. Mad Men is short for Madison Avenue, which ruled advertising in the 50s and 60s with ads crammed with visuals and slogans — about the opposite of the direct response long copy format I endorse.
Still, there are markets that require brand awareness over actual selling in the advertising, and so…Read more