Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
Jose Ayala posted an update 7 years, 9 months ago · updated 7 years, 9 months ago
In the SWS John talks about step number 10. (headlines) He says to start the whole process by writing out headlines first. What does that mean?
Does he mean to use all the info from the avatar, hooks, features and benefits and story and turn them into headlines? -
The Marketing Rebel Team wrote a new post 7 years, 9 months ago
How to Quickly Find A Great Domain Name
Here are 2 free tools that you will find very helpful if you are looking for an available domain. If you want to find an available domain, go to […]
-
Idan Romsky posted an update 7 years, 9 months ago · updated 7 years, 9 months ago
hey, after i finish my copy… now i need edit it, and tight itup… how you do it? and about what you recommend to look in this step (the editing)?
thanks!
-
Hi Idan: By “tighten it up” he means to cut all excess words and to use the most powerful words possible. I see you aren’t in the Simple Writing System, which would help you a lot. It is hard to give specific advice without seeing your copy.
There is no way to upload a PDF to the classroom, unfortunately. If you have a website you can post it…Read more
-
Virginia’s right. To tighten means to cut out ALL unnecessary verbiage (after editing your copy down to it’s essential core)…
… which generally means that you cannot remove a single word from any headline or sentence, without making that head or sentence incoherent. Every word does a job, and is essential to the message you’re laying out.…Read more
-
-
-
The Marketing Rebel Team wrote a new post 7 years, 9 months ago
How to post PDF's in the Marketing Rebel Club Clubhouse
When you create a post in the MRIC Clubhouse, you can see links to add images, videos, and links, but none to add a PDF. This makes it difficult […]
-
The Marketing Rebel Team wrote a new post 7 years, 9 months ago
How to Convert PDFs to Doc using Google Docs
It is easy to convert a Word doc to a PDF. Just save as a PDF. Unfortunately, it is not so easy to reverse the process. You have 2 choices: […]
Recent Member Lessons
How to Structure a Sales Letter
We frequently get questions in the Clubhouse about how to create a sales letter. This is covered in depth in the Simple Writing System. We will be starting a new session of the Simple Writing System with live coaching from Lorrie Morgan after Labor Day, so you might...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #6: From The Desk Of Dr. Russ Horine
THIS IS THE SIXTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS...THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM. One of the biggest mistakes marketers make... is to get tired of their own advertising...
John Carlton’s Best Ads: The Blind Golfer
I believe this is the piece where I introduced the "four ball guarantee". It's very simple: Watch the instructional video, go out to the driving range, line up four balls and hit them... and if you haven't mastered the secret by the fourth ball, we insist you ask for...
MRIC Member Hot Seat: Moving her business to the next level
On the hot seat this month is Manny, who was hired by Paula to help promote her business. Manny's original question was how to create questions to interview current clients to see what they were looking for and how Paula helped them. They did answer that question but...
Premium Programs

Platinum Mastermind

The Simple Writing System
Enter The Clubhouse


Kick-Ass Copywriting
Carlton Swipe Files

The Freelance Course

At the beginning he talks about finding great headlines and ripping them for your own use. You have to take into account your avatar, what you know about the features and benefits and story in order to convert these headlines into something that will grab your prospect. Using existing headlines is a great way to start because they give you the…Read more
Awesome Thanks Virginia