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Evan Sanders posted an update 9 months, 2 weeks ago · updated 9 months, 2 weeks ago
Hi team! Really loving reading through all of the amazing content here and John’s sales letters. I am curious if there are any famous examples of personal development sales letters? I am a professional life coach and am looking for great letters to model and learn from. Ideally I am looking for a letter than would point someone into 1 on 1…Read more
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The Marketing Rebel Team wrote a new post 9 months, 2 weeks ago
Search Engine Optimization (SEO) FundamentalsLike many things about online marketing, the SEO rules and best practices never stop changing. For good reasons. An ever-growing army of […]
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The Marketing Rebel Team wrote a new post 9 months, 3 weeks ago
John Carlton's Best Ads: Hyper-Effective Cover Letter #8: An Urgent NoteTHIS IS THE EIGHTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS INTRODUCTORY POST REFERS TO ALL OF THEM. WE ARE REPRINTING THE SAME POST […]
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The Marketing Rebel Team wrote a new post 9 months, 3 weeks ago
John Carlton's Best Ads: Hyper-Effective Cover Letter #7: Bargain AlertTHIS IS THE SEVENTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE […]
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Amadeus Ciok posted an update 10 months ago · updated 10 months ago
I’ve brainstormed several titles for our landing page (and ads).
They all sound very similar.
But I know that making the service sound easier, less like work, including “free”, including a guarantee makes it better.But also, weirdly, the titles our competition uses on their websites are very vague, like “equip your child for math…Read more
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Amadeus, all these headlines are explanations of what you do, like if someone said, “What is it you do?” and you answered.
Your competition’s are more like tag line.
Since that seems to be working for them, why don’t you see if you can come up with something more like that.
Maybe start with your USP (unique selling proposition).
If you don’t…Read more
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THIS IS THE SIXTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS...THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM. One of the biggest mistakes marketers make... is to get tired of their own advertising...
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David Deutsch replied
None that I know of specifically.
Couple of things to try:
1. See what the most successful people in that niche are doing. Sign up for their emails. Go through their funnel.
2. Check sites like infomarketingblog.com and swiped.io
Hope that helps.
Best,
David
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John Carlton replied
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Yeah, I totally agree with David, above. Find out what the best (as you consider them) are doing, and use that as a baseline. You can go in different directions with your own marketing, but it’s best to understand precisely HOW you’re being different than what the best have settled on. Remember that they’ve been in the game for a while, and may…Read more