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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: Golf With Bad Clubs John Carlton explains how the best in a field uses fewer tools. His comments: And it wasn’t a retro thing he was talking about. He was […]
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Virginia Drew wrote a new post 9 years, 8 months ago
Alternative Investments for Your IRAThe investment options for an IRA are almost unlimited. Just stay away from insurance policies and collectibles, and abide by the law against […]
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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: Control In Copywriting John Carlton explains how high-paid professional copywriters compete to have the “winning” ad for large clients. John’s comments: Dave […]
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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: The Company Line John Carlton explains why knowing ‘the company line’ is not enough to market a product successfully. You have to dig down to the real reasons […]
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Virginia Drew wrote a new post 9 years, 8 months ago
Retirement Planning BasicsIn this article I will explain some of the basic principles that underlie intelligent retirement planning. There is no rocket science here, I […]
Recent Member Lessons
How to Structure a Sales Letter
We frequently get questions in the Clubhouse about how to create a sales letter. This is covered in depth in the Simple Writing System. We will be starting a new session of the Simple Writing System with live coaching from Lorrie Morgan after Labor Day, so you might...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #6: From The Desk Of Dr. Russ Horine
THIS IS THE SIXTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS...THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM. One of the biggest mistakes marketers make... is to get tired of their own advertising...
John Carlton’s Best Ads: The Blind Golfer
I believe this is the piece where I introduced the "four ball guarantee". Â It's very simple: Watch the instructional video, go out to the driving range, line up four balls and hit them... and if you haven't mastered the secret by the fourth ball, we insist you ask for...
MRIC Member Hot Seat: Moving her business to the next level
On the hot seat this month is Manny, who was hired by Paula to help promote her business. Manny's original question was how to create questions to interview current clients to see what they were looking for and how Paula helped them. They did answer that question but...