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The Marketing Rebel Team wrote a new post 1 year, 3 months ago
John Carlton's Best Ads: PGA Pros Humiliated By Overweight, Crippled, Old-As-Dirt GolferWhenever I put this ad up on the screen in seminars or marketing events, the crowd howls with laughter. It’s a funny headline. But … it’s […]
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Virginia Drew wrote a new post 1 year, 3 months ago
Turn Skeptics into Buyers: David Deutsch Reveals the Magic Square Technique Get ready to unlock the secret behind creating powerful copy that not only captures attention but also converts. David Deutsch introduces the […]
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Virginia Drew wrote a new post 1 year, 3 months ago
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Virginia Drew wrote a new post 1 year, 3 months ago
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Virginia Drew wrote a new post 1 year, 3 months ago
Kill Your Darlings: The Secret to Becoming a Better Writer In this engaging video, David Deutsch shares invaluable insights on the art of writing. Learn why writing a large volume of ideas, from headlines […]
Recent Member Lessons
How to Structure a Sales Letter
We frequently get questions in the Clubhouse about how to create a sales letter. This is covered in depth in the Simple Writing System. We will be starting a new session of the Simple Writing System with live coaching from Lorrie Morgan after Labor Day, so you might...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #6: From The Desk Of Dr. Russ Horine
THIS IS THE SIXTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS...THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM. One of the biggest mistakes marketers make... is to get tired of their own advertising...
John Carlton’s Best Ads: The Blind Golfer
I believe this is the piece where I introduced the "four ball guarantee". Â It's very simple: Watch the instructional video, go out to the driving range, line up four balls and hit them... and if you haven't mastered the secret by the fourth ball, we insist you ask for...
MRIC Member Hot Seat: Moving her business to the next level
On the hot seat this month is Manny, who was hired by Paula to help promote her business. Manny's original question was how to create questions to interview current clients to see what they were looking for and how Paula helped them. They did answer that question but...