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Virginia Drew wrote a new post 1 year, 6 months ago
Action Seminar Big Dog Panel: How to Get Your Product Out FastBig dog Joe Polish explains how to get a product out fast: Joe’s comments: You know, there’s a lot you can do. So, I am big on carrying lit […]
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The Marketing Rebel Team wrote a new post 1 year, 6 months ago
John Carlton's Best Ads: We Screwed Up Big TimeHere is a good example of a “lipstick” letter. The reference is to the old comedy routine of coming home with lipstick on your collar — and […]
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Mac Flynn posted an update 1 year, 6 months ago · updated 1 year, 6 months ago
Hello,
David Deutsch recommends to read great copy from successful promotions. I would love to but… where the hell do I find any?
I kinda sorta can tell good copy in a VSL that catches my eye as I scroll through facebook (Sabri Suby has a very good one out now, it sounds like John Carlton’s work). I have tried googling financial services,…Read more
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The Marketing Rebel Team wrote a new post 1 year, 6 months ago
John Carlton's Best Ads: The "Piss Everyone Off and Then Apologize" LetterHere is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a […]
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Virginia Drew wrote a new post 1 year, 6 months ago
Bob Bly Reveals: Key Techniques to Transform Your Copywriting and Marketing SkillsIn this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and […]
Recent Member Lessons
How to Structure a Sales Letter
We frequently get questions in the Clubhouse about how to create a sales letter. This is covered in depth in the Simple Writing System. We will be starting a new session of the Simple Writing System with live coaching from Lorrie Morgan after Labor Day, so you might...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #6: From The Desk Of Dr. Russ Horine
THIS IS THE SIXTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS...THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM. One of the biggest mistakes marketers make... is to get tired of their own advertising...
John Carlton’s Best Ads: The Blind Golfer
I believe this is the piece where I introduced the "four ball guarantee". Â It's very simple: Watch the instructional video, go out to the driving range, line up four balls and hit them... and if you haven't mastered the secret by the fourth ball, we insist you ask for...
MRIC Member Hot Seat: Moving her business to the next level
On the hot seat this month is Manny, who was hired by Paula to help promote her business. Manny's original question was how to create questions to interview current clients to see what they were looking for and how Paula helped them. They did answer that question but...
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Nils Selbert replied
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Hello Mac,
Here is a book with the 100 best commercials. Maybe they will help you.
If not, below is another resource that keeps posting new ones and the best ads from decades ago.
100 Greatest Advertisement:…Read more
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Virginia Drew replied
Hi Mac: One way to get good current promotions is to sign up for your competitor’s mailing lists. If they send you the same promotions more than once then it is a success. The same thing online. If you see the same ad running for a while you can assume that it is successful (or the advertiser has more money than brains).
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Virginia Drew replied
Hi Mac: Also, since you are in David Deutsch’s Inner Circle, I would ask David about that, too. There is another session this week.