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  • First time encounter of John Carlton was 1992, after 3 days in Tampa, Florida with Ted Nichlas. Now back here.

    How do your suggest on build a plan for: “Magic Words That Brings YOU RICHE$”

    Thanks, Brad Lloyd

  • Alejandro posted an update 3 years, 5 months ago

    Does anyone have great examples of email sequences that worked? Or any courses that teach you how to create them?

    Thanks in advance.

  • Here is that notoriously-long letter I wrote to the bodybuilding market a few years back. It’s a trimmed-down version of the 23-page letter that originally went out -­ we condensed a bunch of the charts and […]

  • Hello, my name is Nelson. I am rookie copywriter and also the copywriter for my sister’s very new business(It’s an online boutique store). I’ve taken some classes on copywriting and wrote some copy but I need more direction, and a mentor. Right now I am just floating in the ocean without a map. Hopefully, I can fine tune my writing skills and…Read more

    • Hi Nelson: I see you have invested in the Simple Writing System Home Study Course. That is a great place to start. If you have any questions along the way, feel free to post them here.

  • Alejandro posted an update 3 years, 5 months ago

    Hey guys!

    So I’ve been going through what John calls “Shameless Whoring Phase” for a couple of months now.

    I’ve had the interesting experience to work with many niches:

    Did a couple ads for my boss (she does networking events in Miami covering different topics), did an ad about a cryptocurrency product, a spirituality/mindset book, a lady…Read more

Recent Member Lessons

How to Structure a Sales Letter

We frequently get questions in the Clubhouse about how to create a sales letter. This is covered in depth in the Simple Writing System. We will be starting a new session of the Simple Writing System with live coaching from Lorrie Morgan after Labor Day, so you might...

John Carlton’s Best Ads: The Blind Golfer

I believe this is the piece where I introduced the "four ball guarantee".  It's very simple: Watch the instructional video, go out to the driving range, line up four balls and hit them... and if you haven't mastered the secret by the fourth ball, we insist you ask for...

Premium Programs

Platinum Mastermind 

The Simple Writing System

Enter The Clubhouse

Kick-Ass Copywriting 

Carlton Swipe Files

The Freelance Course

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