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Latest Activity
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The Marketing Rebel Team wrote a new post 1 month, 3 weeks ago
Sam Fishbein – Classic Salesmanship Secrets – Scuttlebutt Session
John talks to Sam Fishbein, a world-class copywriter who owned & ran a mega-profitable retail business for 45 years… and (most interesting) […]
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The Marketing Rebel Team wrote a new post 2 months ago
The Secret to Effective Copywriting: Make Your Audience 'Vibrate'
In this video, David Deutsch delves into the core principles of effective copywriting, emphasizing the importance of adopting the reader’s […]
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The Marketing Rebel Team wrote a new post 2 months ago
Keep Your Marketing Arsenal Well StockedHow can you expect to combat consumer resistance and attacks by competitors with outdated and limited marketing weapons? Today, smart marketers […]
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The Marketing Rebel Team wrote a new post 2 months ago
John Carlton's Best Ads: Hit-Generating PostcardGet all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here’s a quickie 6″x 4″ postcard I […]
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The Marketing Rebel Team wrote a new post 2 months, 1 week ago
David Deutsch: Don't Do What's ExpectedEspecially if you have a lot of copy to create, it may tend to get a bit so-so… kind of predictable. In this video clip, David Deutsch reminds […]
Recent Member Lessons
How to Structure a Sales Letter
We frequently get questions in the Clubhouse about how to create a sales letter. This is covered in depth in the Simple Writing System. We will be starting a new session of the Simple Writing System with live coaching from Lorrie Morgan after Labor Day, so you might...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #6: From The Desk Of Dr. Russ Horine
THIS IS THE SIXTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS...THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM. One of the biggest mistakes marketers make... is to get tired of their own advertising...
John Carlton’s Best Ads: The Blind Golfer
I believe this is the piece where I introduced the "four ball guarantee". Â It's very simple: Watch the instructional video, go out to the driving range, line up four balls and hit them... and if you haven't mastered the secret by the fourth ball, we insist you ask for...
MRIC Member Hot Seat: Moving her business to the next level
On the hot seat this month is Manny, who was hired by Paula to help promote her business. Manny's original question was how to create questions to interview current clients to see what they were looking for and how Paula helped them. They did answer that question but...
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