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The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Copywriting Tip: How to Sell With Magic
In this copywriting hotseat, John explains how to find and focus on “the magic” that will get your prospect to buy your product. John’s […] -
The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Copywriting Tips – Personalize Your Copy
Copywriting Tips: In this copywriting hotseat John Carlton shows how and why to personalize a letter. Video Transcript: I want […] -
The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Marketing Tips: Why Did Your Customers Buy From You
In this clip, John Carlton discusses the importance of finding the real reason your customers buy from you. Video Transcript: We […] -
The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Copywriting Tips: Selling From Your Heels
John Carlton discusses selling from your heels during a marketing hot seat. John’s comments: Selling from their heels is what most people […] -
The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Copywriting Tips: Use This Word Sparingly
John Carlton gives an example of a word which must be used sparingly in an ad. It just fills up space. This hot seat is for Brian, who wrote a […]
Recent Member Lessons
John Carlton’s Best Ads: Hit-Generating Postcard
Get all of John Carlton's most successful ads here >> John Carlton's Best Ads... and The Stories Behind Them Here's a quickie 6"x 4" postcard I had my client send out to his house list to boost the hits on his new website. Instead of simply offering a...
Copywriting Hotseat – The Writing Process (Become the Best Salesman You Can)
This is a presentation given during a copywriting hotseat seminar by both Carlton and the client for which he wrote many golf letters... Bob Pierce from OHP golf. You get to experience 2 perspectives...from the copywriter and the client. Click on the arrow to play:...
Mastering Emotional Appeal: Clayton Makepeace’s Secrets to Writing Copy That Sells
In this interview, David Deutsch speaks with Clayton Makepeace, a veteran copywriter, about his career and his copywriting philosophy. Clayton shares his journey from writing TV scripts to becoming a highly successful copywriter and marketing consultant. He discusses...
Marketing Hotseat — How to Prepare for a Launch
Dr. Ben has developed a "black box" system for conducting masterminds. He is starting to train people in his system, and is launching a magazine. In 18 months he wants to do a launch where he will offer the system as PLR for others to resell. He is in the beginning...
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