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The Marketing Rebel Team wrote a new post 3 months, 1 week ago
Kickass Copywriting Crash Course – Market Research
In this segment, John finishes with the USP and discusses the offer and guarantee. He tells how to create a USP when you can’t think of anything […]
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Raiyan Anwaar posted an update 3 months, 2 weeks ago · updated 3 months, 1 week ago
Question for anyone who has sold a paper back or hard cover book on their own platform: My current plan was to publish a book through Amazon to sell on click funnels using a FREE plus shipping offer. However, i don’t know the exact app to use for the integration which would allow me to do this (with Amazon doing the shipping.)
If you have…Read more
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The Marketing Rebel Team wrote a new post 3 months, 1 week ago
Unlocking Business Potential: Jay Abraham’s Strategies for Explosive GrowthIn this discussion, David Deutsch interviews Jay Abraham, a renowned business strategist, about his approaches to growth, copywriting, and […]
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Max Robertson posted an update 3 months, 2 weeks ago · updated 3 months, 2 weeks ago
Hey I’m kind of struggling a bit here. So my client is a life coach, and she has her own book which could be classed as a self-help book, I’m not going to fully get into the specifics of her product.
Currently, we are giving away the book for $1 front-end.
I’ve made a sales page for it and now will be writing the ads, but I think I’m…Read more
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To best help you, I want to start with this –
>> If you are x, and want x, then this will be the most exciting message you’ll ever read, <<
If you’ve studied winning ads like John Carton’s Best Ads (https://marketingrebel.com/john-carlton-best-ads/) or ads written by Halbert, Sugarman, and even some of David Deutsch’s advertorials, I’m sure you’…Read more
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There different types and formats of FB ads. With what you’ve provided, any specific input on what you should do is shooting in the dark.
To avoid overthinking, it’s hard to go wrong with “just sell the damn thing.”
Don’t try to sell the product in the FB ad. Sell the click. Clicking should solve a problem or resolve a curiosity of your target…Read more
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If you are doing FB ads, make sure you are familiar with the FB rules, because some of them are a bit weird.
For example, they want to make sure that their users have a “good experience”, so saying things that could make them uncomfortable, which applies to a lot of DM, could get your account suspended.
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Max Robertson posted an update 4 months ago · updated 3 months, 3 weeks ago
Hi guys,
I’m recently learning some more about the USP, Big Idea and Big Promise, and how they all link.
After going through SWS, it seemed all clear, but now as I learn more I think I’m overcomplicating it and confusing things up.
So I have a couple questions.
1) Does every product have it’s own USP?
So let’s say someone is selling…Read more
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Yes, I think you’re overcomplicating (and overthinking) it.
Products under a single brand may need their own USP if they’re different enough. Play around with it and see. Study stuff in APPLICATION (even imaginary application) not so much in theory.
And yes, USP, big idea, big promise, etc. are all interlinked.
Don’t let that throw you.
It…Read more
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Hi David,
Thanks for your response.
So after my message I went away to read and watch videos to clear my mind a bit and I believe it’s making a lot more sense now.
Admittedly I wasn’t think enough about it.
After looking back at the olive oil ad and hand writing it, I can see how there’s a deep core message that gets reinforced in every part…Read more
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I think about what will grab and hold the reader or listener’s attention, something that has newness, emotional power, and maybe some shockingness to it.
When I find it, that’s the big idea.
Keep digging like you have been. Keep reverse engineering ads and promotions to uncover the big idea, keep trying to create big ideas, and you won’t…Read more
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David Deutsch replied
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Ralyan, full disclosure: I know nothing about this.
But I did some research and here’s what I found.
Do your own due diligence but perhaps this may provide you with some leads or directions you haven’t considered.
DD
To sell your Amazon-published book through ClickFunnels using a free plus shipping offer while automating the fulfillment…Read more
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Stan Dahl replied
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Raiyan,
It sounds like you are making one of the most common mistakes newer marketers make:
** Complicating the shit out of something before you have any idea if it will make any money. **
This is more of a Welcome To The Club than a criticism.
Whatever your offer you are putting behind this book (Free + Shipping or whatever) —
When it is…Read more