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Seb Mars posted an update 4 years, 12 months ago · updated 4 years, 11 months ago
Hi Everyone,
I’m writing now because up until now my sws study was going great but I hit a roadblock with the features and benefits section which I found to be challenging. Can anyone give me a clear and concise explanation… Thank you!
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Joey Karam posted an update 4 years, 11 months ago · updated 4 years, 11 months ago
Hello! Does anyone have the kickass marketing secrets audio on the computer? I got the disks when i bought it the book but i have no CD rom or CD player. (Im a millennial apparently…)
I can show proof of purchase. just trying to get the audio version in MP3 format so i can put on my phone and listen 🙂
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Hi Joey: Just open a ticket at support@marketingrebel.com and Anne will help you with that. We do have the audios online but she has to confirm your purchase and give you access. Sorry for the slow response.
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Lane posted an update 4 years, 11 months ago · updated 4 years, 11 months ago
Hi all. Brand new Here. First got exposed to the shared style of marketing from Dan Kennedy years ago. I never had the money to pull of a direct mail marketing campaign as suggested by DK (Magnetic Marketing). I am a huge fan of well written copy…Halbert, Carlton, Kennedy, Dahl, Fancher, Marshall, Brunson, Lee…so many. I now have a stash…Read more
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Hi Lane
This post is very difficult to read. It is just one block of text. I looked through it and it looks like you want to start a direct mail campaign.
You aren’t giving us anything to work with. If you create a mailer that you would want to test, we can give you suggestions on how to improve.
If you want someone to write a mailer for…Read more
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The Marketing Rebel Team wrote a new post 4 years, 11 months ago
How to Use SocialOomph to post to TwitterFor the past year or two we have been posting to Twitter using a website called Twuffer. Unfortunately, about a year ago we found that the […]
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Francis Nayan posted an update 4 years, 12 months ago · updated 4 years, 12 months ago
Hi guys,
My name is Francis Nayan and I’m a Direct-Response Copywriter specializing in Email Marketing. Currently, I have a handful of clients and just looking to write better copy, network with you, and learn as much as I can!
I’m pumped to start the SWS Coaching Program and learning from the best! Feel free to reach out if any of you…Read more
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Hi Francis: Welcome to the Simple Writing System Coaching Program. Colin is an excellent copywriter and has been teaching the course for several years. I know you’ll get a lot out of it.
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Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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Hi Seb: To expand a bit on Mark’s example: A window air conditioner’s features/benefits might be:
1. 8,000 BTU motor/cools the area quickly and with less electricity
2. Runs on 110 power/you can plug it into the wall and don’t need a special outlet
3. Has a QuietKool (my invention) motor/it doesn’t wake you up at night when it turns on and…Read more
I look at it from how a thing makes the person feel. Safe, more attractive, less stressed… what does the thing do for them? I write out as many as I can. Definitely research the thing to find reviews from those exposing their feelings about the thing.
seb, i have a feature, function benefit spreadsheet I use, email me and i’ll send you a copy
lar
Hi Seb: If you want to try it yourself, go ahead and post some feature/benefit combos and we can comment on them. That is the only way to find out if you really understand them.