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Latest Activity
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Seb Mars posted an update 5 years ago · updated 4 years, 12 months ago
Hi Everyone,
My name is Sebastien Mars and I’m a veteran artistic director for some major brands. I’m here to learn direct response copywriting to start my own business. I have developed a revolutionary e-business software and want to launch the platform the right way. I learned about direct response copywriting through quora where a user…Read more
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Kevin Haines posted an update 5 years ago · updated 5 years ago
Hey Everyone,
I’m new to the clubhouse and am excited to be here! I own an electrical contracting business in Fresno, Ca. We mostly Install Solar but have been doing a lot of Batteries and Generac lately (due to PG&E Public Safety Power Shutoffs).
We are just getting started with direct response ads on facebook and mailers. There are a lot…Read more
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Hi Kevin: The first thing I suggest you do is to go through the (free) Simple Writing System Express course. You can sign up at http://www.SimpleWritingSystem.com.
I would also suggest you request a hot seat with John and Stan. They can give you some advice on your copy.
Hope this helps.
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I would also go through the Member’s Guide. There is a link in the right column under Membership Details (“Complete Guide”)
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Debra Cope posted an update 5 years ago · updated 5 years ago
So glad I can ask strategy questions here.
He’s my question: since I’m creating a new product, how do I come up with such fantastic claims are you are looking for in the USP?
Your copy examples for golf, guitar, sex etc are really great, fun to read and compelling. I can speak based on past experience, but nothing so “sexy” as the…Read more
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Forgot to add: My target market is SaaS (software as a service) companies because 1) these are the clients I’ve enjoyed working with the most, 2) SaaS companies are particularly dependent on client retention thru subscriptions. It lends itself very well to my topic. 3) it’s a viable market.
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I’m just a newbie, but I’ll chime in anywho.
It’s a new product – so how can it have any track record or amazing tales yet?
What I would do is go back to some of the customers who liked you the best, and offer them a super-bargain price on the new product as beta-testers. Give ’em the product, coach them in using it, refine the product as…Read more
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Good suggestion, thanks.
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Hi Debra: Since you are in the SWS coaching program you can ask Colin, and he will help you develop your USP. It looks like you have gone through the first 2 steps. The USP is step 3. Just watch the lesson video and post in the classroom.
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Mark Zschiegner posted an update 5 years ago
@virginia-drew Thanks for the comments. Yes I am in. You are correct – Colin so far has pushed me to be better. Opened my mind to not just accepting what is on the forefront and to push for bigger insight. Liking this, and believe it’s what I needed! Also, been watching and listening to some of the other videos by John and Stan. Lot’s of great info here!
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Mark Zschiegner posted an update 5 years ago · updated 5 years ago
Hey there! Just got in today. Still waiting on my course access; yes I already put in a ticket to get that going.
A little about me: I’ve been online since the 1990’s, have worked in the Bay Area / NYC for startups in the mid ’00’s and I’m wanting to really just make a living by doing copy.
I’ve been doing affiliate/email marketing for the…Read more
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Hi, Mark!
Welcome to the SWS Coaching Program. Colin is an excellent teacher and I am sure you will get a lot out of it.
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And you should have access already.
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Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
Premium Programs
Platinum Mastermind
The Simple Writing System
Enter The Clubhouse
Kick-Ass Copywriting
Carlton Swipe Files
The Freelance Course
Welcome, Seb! You are in the right place. And welcome to the SWS Home Study course. When you are finished you are invited to request a hot seat and have John and Stan review your copy. In the meantime, if you have any questions, just post them here.