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Latest Activity
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The Marketing Rebel Team wrote a new post 5 years, 5 months ago
How to Find Duplicate Images OnlineIt has always been fairly easy to find duplicate text content online, using either a Google search or a site like Copyscape. But, how do you […]
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The Marketing Rebel Team wrote a new post 5 years, 5 months ago
If you just can't seem to write at a 5th grade level…Some people just naturally write using plain English and simple words. For others, it is not so easy (should I say “simple”?). They just […]
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Paul Andrew posted an update 5 years, 5 months ago · updated 5 years, 5 months ago
Hi, i’m pretty much a novice at ‘Copywriting’ but have had some succsess in writing Sales letters and blogs with no ‘Secret Sauce’
I own a gym with online PT and am also taking over the ‘marketing’ if you can call it that for a home improvements company.
Not really sure where best to start and good fast to get more clients for…Read more
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BornGreatTim posted an update 5 years, 6 months ago · updated 5 years, 6 months ago
Hello Rebels,
My name is BornGreatTim and run an e-learning training videos business on personal productivity that enhances students’ knowledge on the use of accounting and ms office related software.
My most pressing business challenge is that I want to start a monthly print newsletters for employees who want to become…Read more
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Hi Tim: Welcome to the Club! When you have questions, please post them here.
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Chris Rock posted an update 5 years, 6 months ago · updated 5 years, 6 months ago
Hello rebels,
My name is Chris Rock (yes, seriously). I own a brewery in Orlando. Things are going very well for us and I want to continue that success.
My biggest challenge at the moment is finding a core message for the brewery. I THINK I have one, but need help nailing it down.
I also need help and feedback on the advertising we’re…Read more
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Hey Chris, welcome.
A brewery. That sounds like a fun business to be in. (It sure is fun enough to be in from the buyer’s side of the transaction.)
What’s bugging you most about your core message?
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It’s very fun. It’s challenging also. I suppose the thing that’s bugging me the most is not clarifying it yet.
My initial thought was people used the brewery as an escape. Escape from routine, reality, etc.
But the more I thought about it, the more I saw that wasn’t the case. They aren’t escaping anything. They’re getting TO something.…Read more
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Hi Chris: You can get Stan and John to review your marketing and give you some suggestions if you request a hot seat. Just follow the link in the right column (under Hot Seats and Consulting).
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Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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Hi Paul
Welcome to the Club! One thing you might want to do is request a hot seat. John and Stan can give you some great insight into getting more clients.
You can post specific questions here and we will give you our input.