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Latest Activity
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Koffi Kan Ignace Kra posted an update 5 years, 6 months ago
Hi there,
Thank you for offering this opportunity!
I just discovered Copywriting a few weeks (or more) ago…
And, I honestly don’t have a clue as to where to begin.
But, I am very excited at prospect of learning – as quickly as possible – the tricks of the trade, knowing that it all depends on my level commitment.
The issue I’m…Read more
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Craig Myers posted an update 5 years, 6 months ago · updated 5 years, 6 months ago
Hi all, Just finished a rough draft of a blog post for a client. Here’s the headline and sub-headline, please let me know what you think!
The only thing that will stop you from watching a Sealoc all-weather TV is your ability to withstand Mother Nature’s harsh conditions…
What makes the AllWeatherTVs, Sealoc TV the best in the world? “…Read more
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Woody Harrison posted an update 5 years, 6 months ago · updated 5 years, 6 months ago
Howdy folks! I’ve been wresting with this for a while: do I really need to do this and does it even apply??
My business is video production for non profits and member supported associations. That’s my niche because of the storytelling opportunities and I believe in what they do. However, what I see as the copywriting examples…from most…Read more
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Hi Woody: By “the course” I assume you mean The Simple Writing System. The principles you learn there can be applied in any sales situation. The course itself is aimed at writing a sales letter, the steps you follow are the same whether you are selling a $47 Clickbank product or a seven-figure consulting contract. Instead of writing a sales…Read more
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james watt posted an update 5 years, 6 months ago · updated 5 years, 6 months ago
Hello,
I’ve been a member for some time now and I am ready to start taking on high paying clients.
For your information, I have completed the SWS and freelance courses. I am currently building a website to host my portfolio on.
I have been on smaller writing hubs like freelancer (good to build a portfolio) but everyone on there wants the…Read more
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Hi James: I would start by following what is in the Freelance Course.
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Julie Kozlowski posted an update 5 years, 6 months ago · updated 5 years, 6 months ago
Hi everyone !
I am Julie from France.
After running an website agency for 10 years, I decided to get back to school and earn a Master’s Degree in Digital Marketing. I am now preparing to launch 2 funnels (1 for for my boyfriend who is a coach and 1 fo me as a copywriter). After learning a lot about digital marketing, I realised that words…Read more
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Hi Julie: Welcome to the Club! If you have any questions as you go through the SWS Home Study course, feel free to post them here.
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Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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Platinum Mastermind
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Kick-Ass Copywriting
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I had to read your headline 3 times to figure out what you were saying. You have to make it simpler.
If you show us the entire post, I can be more specific. You should write the post first and create the headline to fit the post.
Amazing! thank you for the advice