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Latest Activity
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Elodie posted an update 7 years, 2 months ago · updated 7 years, 2 months ago
So good to be on your team. Right now, just have to settle in. Elodie
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Ariba Farheen posted an update 7 years, 2 months ago · updated 7 years, 2 months ago
Hi, Could you please advise on best resources I can refer to for developing word of mouth marketing? Thanks!
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Hi Ariba: You have to be a bit more specific here. What is your product or service and what do you mean by word of mouth marketing? People actually referring other people to you, viral postings online, or what? It used to be that “word of mouth” meant people telling other people about a local business. Today that could also mean online…Read more
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The Marketing Rebel Team wrote a new post 7 years, 2 months ago
Don't do this on Facebook…For several years now, Facebook has been a great source of free traffic for websites. Of course, marketers have taken full…and in some cases, […]
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Rahel Khalique posted an update 7 years, 2 months ago · updated 7 years, 2 months ago
Hello everyone! I’m Rahel and I’m a rookie copywriter who’s trying to establish a solid foundation in copywriting knowledge and skills.
I really look forward to exchanging ideas with you all and benefiting from this course.
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Hi Rahel: Welcome to the Club and welcome to the Simple Writing System Coaching program. I know you will get a lot out of the program if you apply yourself. Colin is a fantastic teacher and can help you out a lot.
If you have any questions that don’t relate to your SWS lessons, feel free to post them here. All SWS questions should be posted…Read more
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Mark Beniston posted an update 7 years, 3 months ago · updated 7 years, 3 months ago
I am new to this group but reading between the lines becoming a copywriter of any note is a lot more science and hard work than just being born great. To that end it seem to me that doing research is a huge part in the copywriting process. Any tips on how to get into good habits from the get go?
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Hi Mark,
Remarkably good question. Thanks for posting it.
Having spent a lot of time with many hugely successful copywriters, one thing I’ve learned is the ones who have a proven they can write ads that create more sales than other ads, in different markets, spend more time ‘ much more time ‘ on researching the market than they do writing the…Read more
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Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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The Freelance Course
Hi Elodie: Welcome to the Simple Writing System Coaching Program. It is a wonderful class and you will enjoy it and learn a lot (as I did) as long as you apply yourself. If you have any questions that don’t relate to the SWS, feel free to post them here. Any SWS questions should be posted in your Classroom for Colin’s feedback.
Enjoy!
Thanks for welcome.