Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
Ayries Blanck posted an update 7 years, 3 months ago · updated 7 years, 3 months ago
Hey Friends, Anybody have an outline or “must have” advice for an intro video that will go on a website homepage that talks about your process or product for a consulting/coaching business?
-
Sean Slattery posted an update 7 years, 3 months ago · updated 7 years, 3 months ago
Hey Marketing Rebels! What is the best way to get my book in the hands of qualified prospects? I’m a loan officer that’s relatively green to the mortgage game. I am putting the finishing touches on a self-published book (some 120+ pages) on how to get the best mortgage. My thought is run a lead gen ad that drives prospects to a website where they…Read more
-
Hi Sean: Facebook ads are great for local marketers. Since you say you are a loan officer I assume you are working for a bank and looking for people in your own town/county. We have informaion on Facebook advertising where you can learn the basics here: https://1023.marketingrebelclub.com/category/more-prospects/social-media/
You can set up a…Read more
-
I interviewed a MRIC member, Kevin McCarty, about Facebook advertising, with an emphasis on local businesses. You can watch that here: https://1023.marketingrebelclub.com/lessons/mric-member-call-facebook-ads/ and if you have any specific questions Kevin can answer them. Just post them here or, if they are of a private nature, you can contact…Read more
-
Thank you for the long and thought reply, Virginia. I appreciate it.
-
-
If you are giving the book out in person, which I would do as much as possible, I suggest you not worry about qualified/not qualified. Even people who are not getting a mortgage themselves at the time may know other people who are or may need one in the future and remember you. Even if they don’t read the book they are not likely to throw it…Read more
-
The qualified/unqualified survey is a great idea (and can be done automatically), but my question is are you targeting locally or nationally? If it’s nationally I can understand the need to cut budget, but locally, not so much.
If you’re targeting locally, I’d blast that book all over the area. You have no idea whose hands it’ll end up in.…Read more
-
-
Darren Thompson posted an update 7 years, 3 months ago · updated 7 years, 3 months ago
Hi Rebels
I’m Darren from the UK….& i am hoping for some guidance please.
In my quest to start E-mail marketing, i have inadvertently disappeared down a rabbit hole.
It all started with a Mr Russell Brunson’s “Dot-com Secrets”…….leading me to a certain Mr Gary Halbert…..who i seem to be devouring anything…Read more-
Hi Darren: What niche are you in? Who is your customer? What are they interested in and what do they need? To create a lead magnet you have to know what would be of interest to your prospects.
A lot of people have used email to distribute newsletters (I think that that is what you’re asking), but you have to make yours one that people want…Read more
-
Thank you for the quick response Virginia……its the information niche…yet i am rapidly been drawn to the psychology behind marketing…..i am currently part way in to finding my online voice.
-
-
Ayries Blanck posted an update 7 years, 4 months ago · updated 7 years, 3 months ago
Hey y’all. I am having trouble with not a client but somebody I collaborate with on a big business conference. The conference was founded in Silicon Valley (you will see why this matters in a moment). I am doing the digital marketing and social media for the conference this year and in the past the social media engagement, ticket sales, newsletter…Read more
-
It’s a no-win situation, Ayries, most of the time. As a freelancer, you try to limit your exposure to clueless clients — the best way is to establish long-time relationships with good clients. The next-best way is to look for red flags early, and deal with them forcefully.
One tactic I’ve used, and put into my contracts, is that the client MUST…Read more
-
Yes, I was hoping I was wrong and their would be a ray of golden light I was missing *sigh*
The A/B split test is a good idea. I talked to him and he said he believes the product is good enough that it doesn’t need to be sold in any way and people will engage if they are “invited’ to participate.
I am going to brainstorm ways to put hidden…Read more
-
-
-
How to Use Zoom for Meetings and Video Creation
If you want an easy way to conduct an online meeting, you should check out Zoom. It is getting more and more popular and, for 1 to 1 meetings it […]
Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
Premium Programs
Platinum Mastermind
The Simple Writing System
Enter The Clubhouse
Kick-Ass Copywriting
Carlton Swipe Files
The Freelance Course
Hi Ayries: You have to (briefly) introduce yourself, tell a bit about your story, and let people know who you are and why they should listen to you. Just don’t overdo it. You also have to have a lot of benefits. People aren’t buying a coaching program. They are buying a better life, more prosperity, etc. You probably don’t even have to…Read more