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Larry E. posted an update 9 years, 5 months ago
Anybody ever use PORTENT headline generator if not for final headline but for rush of ideas???
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Larry E. posted an update 9 years, 5 months ago · updated 9 years, 5 months ago
Today also watched “How to impose Your Copy with Improv” with John and David Deutsch (I believe this was at same event as Storytelling) It renewed my desire to take a workshop in this form of freestyle comedy! Fortunately in Sarasota,Florida where I live we have The Les McCurdy Comedy Shop. Not only do they feature A List Headliners but have…Read more
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Larry E. posted an update 9 years, 5 months ago · updated 9 years, 5 months ago
Under “Live Hotseat Events…..” Was a recent replay of
“John Carlton Copywriting – How to tell a story” that I found quite educational! It also had me go onto Amazon and order John Steinbecks’ Cannery Row,Sweet Thursday and Tortilla Flats all of which I hadn’t read in very many years! When you watch this you’ll find out why!-
PS Go to John Carltons Corner tab first…
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Larry E. posted an update 9 years, 5 months ago
If you haven’t yet watched it be sure to go to “Entrepreneurship” tab (here on MRIC )and watch 30 minute replay of:
Your attitude determines your altitude.
Action Seminar 2 Special Guest: Michael Gerber (E-Myth)Its truly a great rant by Michael Gerber on the subject!
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Philip posted an update 9 years, 5 months ago · updated 9 years, 5 months ago
Copywriting Critique:
What do you think of this? http://www.warriorforum.com/warrior-special-offers/996318-unlimited-success.html
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Maybe I run in different circles – I haven’t met many people in business who would resonate with that angle, and I’ve rarely met anyone who are nostalgic about a time that “everything seems to click, you feel unstoppable” etc etc.
In fact, almost everyone I know are working their asses off DESPITE feelings of self hatred, self doubt, things…Read more-
Actually, Daniel, that was the part I too stopped at. Yes, I know it was the beginning, but after I read I thought I’ve never felt like that so I don’t think this is for me!
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I’d personally be more drawn in to an
>Are you struggling to make your online biz profitable even though you KNOW what you *should* be doing (you’ve read the books and bought the courses but get bogged down with ‘busy’ work)
>Feel like you’re beating your head against a wall every time you try and start a marketing project – projects never seem…Read more-
The copy was based on a couple of direct mail controls for the same industry, you could be right that it’s not tuned in enough to the exact market.
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Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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That was IMPROVE NOT IMPOSE lol