Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
The Marketing Rebel Team wrote a new post 9 years, 7 months ago
A Product Launch is a Story
In an excerpt from the Action Seminar, presenters Chris Haddad and Kevin Rogers explain how the story behind a product is critical for a […] -
Ken Waiganjo posted an update 9 years, 7 months ago · updated 9 years, 7 months ago
Hi excited to be here
-
Rebecca Windsor posted an update 9 years, 7 months ago · updated 9 years, 7 months ago
-
Thanks Pete!
-
Hi Rebecca: If you haven’t done it yet, you should add this picture as an avatar. Go to your profile, scroll all the way down and there is an uploader there. If you have any trouble, let me know.
Thanks, and welcome to the Club!
-
-
John Carlton wrote a new post 9 years, 8 months ago
John Carlton Marketing Tips: How to Gain Credibility
In this clip from his Simple Writing System course, John Carlton helps his students understand how to establish credibility in their […] -
The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: Perfect Headlines
John Carlton defines a perfect headline and tells you how to create one. He tells what a successful ad needs to accomplish. Your headline […]
Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
Premium Programs
Platinum Mastermind
The Simple Writing System
Enter The Clubhouse
Kick-Ass Copywriting
Carlton Swipe Files
The Freelance Course
Welcome, Ken!
Thank you Virginia