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Latest Activity
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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
How To Be More Productive
In an excerpt from the Action Seminar, Stan Dahl explains how to get the most out of your efforts in order to succeed in business. His […] -
The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton On Competition
In an excerpt from the Action Seminar, John Carlton explains how small businesses can compete with bigger companies by offering superior […] -
The Marketing Rebel Team wrote a new post 9 years, 8 months ago
How Motion Creates Opportunity
In an excerpt from the Action Seminar, Stan Dahl explains how by moving forward toward your long term goals, opportunities will arise to help […] -
The Marketing Rebel Team wrote a new post 9 years, 8 months ago
Goal Setting Secrets
In an excerpt from the first Action Seminar, Stan Dahl explains how to succeed in business by breaking down your goals into tasks you can take […] -
The Marketing Rebel Team wrote a new post 9 years, 8 months ago
Mike Koenigs' Formulas For Success
In this excerpt from the Action Seminar, Mike Koenigs describes his personal formulas for success in business. Success Formulas. OK. A couple […]
Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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