Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
The Marketing Rebel Team wrote a new post 9 years, 8 months ago
Simple Writing System : Craft an Overwhelming Offer John Carlton explains how the elements of an offer overcome any reluctance on the part of your client or buyer. This is point 13 of John’s […]
-
The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: Unique Sales Position John Carlton shows how to find your best “unique selling position” to successfully go up against stiff competition. His comments: Your […]
-
Virginia Drew wrote a new post 9 years, 8 months ago
IRA Investments: Real EstateReal Estate is a popular investment for IRA’s. This is probably because of the high growth/income potential and the fact that people understand it […]
-
The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: Tiny's Panhead Harley John Carlton shows how basic street-level salesmanship can help you quickly bond with even hostile audiences. His comments: This is a good […]
-
The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: Guarantees and Returns John Carlton explains the benefits of a great guarantee and return policy. His comments: Remember what the guarantee does it knocks fence […]
Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.